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Archive by tag: ClientsReturn

Automate Less, Minimize More

Start date
29 Oct, 2020 11:00 AM
End date
29 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...
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Ask the Analyst: Tips and Tricks to Succeed at Digital Marketing and Virtual Sales

Start date
28 Oct, 2020 11:00 AM
End date
28 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Most LSPs used to generate a large portion of their leads through conferences and networking events, leaving many ill-equipped to capture the attention of prospects and convince them to buy through online mediums only. Virtual selling requires a shift in strategy, skills, and processes. Digital marketing and virtual sales will not disappear once traveling restrictions and social distancing are no longer dictating what we can or can’t do. Language service providers can’t afford to delay updati...
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Ask the Analyst: Pivoting to Multilingual Virtual Events

Start date
14 Oct, 2020 11:00 AM
End date
14 Oct, 2020 1:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...
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Translators and Interpreters: The Future of LSP Supply Chains

Start date
29 Sep, 2020 11:00 AM
End date
29 Sep, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world. To ensure comprehensiveness and a representative sample in this survey, we partnered with Proz.com and Translators without Borders. The thousands of answers we received enabled us to gauge the demographics, behaviors, attitudes, and challenges of linguists in this day and age. Thanks to the data, we were able to outline what the future of freelance and in-house linguists will look like and ho...
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14 Ways to Ace Your Executive Presentation

Start date
20 Aug, 2020 11:00 AM
End date
20 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.
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Preparing for the Future: Evolving Past the “Traditional LSP” Concept

Start date
13 Aug, 2020 11:00 AM
End date
13 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Machine translation, technology offerings, and content services are rocking the boat of language service providers. CEOs question where their company will be adding value in the future. This webinar will provide data and insights on how to evolve from a language-centric to a content-centric offering. We’ll provide practical advice on how to progress through the staged journey to reinvent yourself as a global content service provider. This session is suited for LSPs of all sizes trying to future...
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Writing for Optimal Global Customer Experience

Start date
06 Aug, 2020 11:00 AM
End date
06 Aug, 2020 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
Everyone creates content today at work - whether as part of marketing a product or service, documenting a product or singing its praises on social media, or helping consumers and business partners post-sales. And today, we have to assume that all of that content is likely to be translated - either explicitly, for example because your company has a language strategy and localizes all marketing content for a set of languages or delivers products in multiple countries, or indirectly, because a cust...
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Can’t Read, Won’t Buy – B2C

Start date
15 Jul, 2020 11:00 AM
End date
15 Jul, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar to gather the verified and comprehensive samples of consumers and business users. It surveyed 31,933 consumers around the globe, eliminating thousands via its patented Honesty Detector software, filters, and traps to yield the verified 8,709 responses. This webinar provides hard data to make the ROI case for delivering localized content throughout the custo...
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Is the Time Right for a New TMS?

Start date
09 Jul, 2020 11:00 AM
End date
09 Jul, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...
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Measuring the Potential of Language Markets

Start date
12 Feb, 2020 11:00 AM
End date
12 Feb, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...
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