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Archive by tag: LSPsReturn

Solving the Interoperability Dilemma

Start date
24 Oct, 2019 11:00 AM
End date
24 Oct, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...
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The Future of Language Services Pricing

Start date
26 Sep, 2019 11:00 AM
End date
26 Sep, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...
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How Much Should Enterprises Localize? Understanding Localization Depth and Language Choice

Start date
18 Jul, 2019 11:00 AM
End date
18 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...
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Language Services and Digital Transformation

Start date
11 Jul, 2019 11:00 AM
End date
11 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...
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Factors in Language Selection

Start date
29 May, 2019 11:00 AM
End date
29 May, 2019 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...
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Debunking Myths about AI

Start date
02 May, 2019 11:00 AM
End date
02 May, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...
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Four Futures for Intelligent Content

Start date
11 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...
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CSA Research Platform Demo

Start date
13 Feb, 2019 11:00 AM
End date
13 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research is launching a new interactive platform to search our report and webinar database. Join us for an overview of the main functionalities and tips and tricks to get the most of it.
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Selecting, Deploying, and Training MT Systems

Start date
28 Nov, 2018 11:00 AM
End date
28 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
This presentation examines the four deployment models for MT – ranging from free, online services to dedicated, on-premise installations and what business cases they are useful for. It then discusses how to select a vendor to meet your requirements by focusing a process to short-list providers and then select the best ones based on their capabilities. It then describes how to train the engines you have selected and make sure that you are building them for your use cases. This 45-minute discussi...
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Machine Translation Basics: Foundations and Use Cases

Start date
08 Nov, 2018 11:00 AM
End date
08 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In this webinar, CSA Research Senior Analyst Arle Lommel will walk attendees through the fundamentals of how machine translation (MT) works and how language service providers can use it to boost productivity and create new offerings for their clients. It defines four types of MT and explains how they work, before addressing some common misconceptions about the technology. It then discusses four ways that LSPs can implement MT in their production strategy and the pros and cons of each one. Thi...
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