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The Challenge of Forecasting the Size of a Black-Swan Market

Start date
10 Dec, 2020 11:00 AM
End date
10 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...
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Insights on Project Management in 2020

Start date
02 Dec, 2020 11:00 AM
End date
02 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In the months since COVID-19 began spreading across the globe, it has had a significant impact on the language service industry. The disruption caused by shelter-in-place orders has changed many of the existing market dynamics, resulting in the precipitation of trends tied to project management. Hélène Pielmeier will share insights and data on what PMs shouldn’t miss to stay at the top of their performance – regardless of the effects of the pandemic. She will cover the changing nature and spee...
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The International Challenges of Conversational AI

Start date
19 Nov, 2020 11:00 AM
End date
19 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are you looking to implement AI into your CX process? Or have you started implementation only to realize the challenges? Despite the very real promise of cognitive and conversational agents to improve the customer experience and promote engagement between brands and their customers, the reality is that these advantages today are available to a relatively small percentage of the world’s population. Even large, tech-savvy enterprises struggle to find the data needed to develop AI-driven services ...
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Can't Read, Won't Buy - The B2B Edition

Start date
18 Nov, 2020 11:00 AM
End date
18 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...
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Automate Less, Minimize More

Start date
29 Oct, 2020 11:00 AM
End date
29 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...
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Ask the Analyst: Tips and Tricks to Succeed at Digital Marketing and Virtual Sales

Start date
28 Oct, 2020 11:00 AM
End date
28 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Most LSPs used to generate a large portion of their leads through conferences and networking events, leaving many ill-equipped to capture the attention of prospects and convince them to buy through online mediums only. Virtual selling requires a shift in strategy, skills, and processes. Digital marketing and virtual sales will not disappear once traveling restrictions and social distancing are no longer dictating what we can or can’t do. Language service providers can’t afford to delay updati...
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Translators and Interpreters: The Future of LSP Supply Chains

Start date
20 Oct, 2020 11:00 AM
End date
20 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world. To ensure comprehensiveness and a representative sample in this survey, we partnered with Proz.com and Translators without Borders. The thousands of answers we received enabled us to gauge the demographics, behaviors, attitudes, and challenges of linguists in this day and age. Thanks to the data, we were able to outline what the future of freelance and in-house linguists will look like and ho...
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Ask the Analyst: Pivoting to Multilingual Virtual Events

Start date
14 Oct, 2020 11:00 AM
End date
14 Oct, 2020 1:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...
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Translators and Interpreters: The Future of LSP Supply Chains

Start date
29 Sep, 2020 11:00 AM
End date
29 Sep, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world. To ensure comprehensiveness and a representative sample in this survey, we partnered with Proz.com and Translators without Borders. The thousands of answers we received enabled us to gauge the demographics, behaviors, attitudes, and challenges of linguists in this day and age. Thanks to the data, we were able to outline what the future of freelance and in-house linguists will look like and ho...
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Don't Hoard CSA Data

Start date
27 Aug, 2020 11:00 AM
End date
27 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are executives and colleagues bombarding you with requests for data and information to back up budgets and business plans as the pandemic wears on? Or, maybe they should be asking you but they’re not. Either way, join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from the research and services that you access through CSA Research.
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