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Archive by tag: WebinarReturn

LSP Growth Strategies: Revisiting the Growth Strategy Before the New Year Start

Start date
14 Nov, 2019 11:00 AM
End date
14 Nov, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Tags:Webinar, LSP
Growth is an imperative for language service providers. Yet 40% of LSPs struggle to profitably grow their business. Sustainable and profitable growth is the result of a well-thought-out growth strategy. In this session, CSA Research will present data on various approaches that LSPs choose to grow their business, such as further penetrating their existing markets, adding services or products, expanding into other geographies, and M&A. These insights will help executives weigh their options and ch...
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Solving the Interoperability Dilemma

Start date
24 Oct, 2019 11:00 AM
End date
24 Oct, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...
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The Future of Language Services Pricing

Start date
23 Oct, 2019 11:00 AM
End date
23 Oct, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what customers wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...
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The Future of Language Services Pricing

Start date
26 Sep, 2019 11:00 AM
End date
26 Sep, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...
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Solving the Interoperability Dilemma

Start date
25 Sep, 2019 11:00 AM
End date
25 Sep, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help localization teams free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problem...
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How Much Should Enterprises Localize? Understanding Localization Depth and Language Choice

Start date
18 Jul, 2019 11:00 AM
End date
18 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...
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Language Services and Digital Transformation

Start date
11 Jul, 2019 11:00 AM
End date
11 Jul, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...
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Benchmarking the Globalization Journey

Start date
19 Jun, 2019 11:00 AM
End date
19 Jun, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...
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Factors in Language Selection

Start date
29 May, 2019 11:00 AM
End date
29 May, 2019 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...
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Debunking Myths about AI

Start date
02 May, 2019 11:00 AM
End date
02 May, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...
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