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Debunking Myths about AI

Start date
02 May, 2019 11:00 AM
End date
02 May, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...
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Essential Data to Increase Language Investment

Start date
25 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...
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Four Futures for Intelligent Content

Start date
11 Apr, 2019 11:00 AM
End date
11 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...
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Essential Data to Increase Language Investment

Start date
04 Apr, 2019 11:00 AM
End date
04 Apr, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Essential Data to Increase Language Investment

Start date
28 Feb, 2019 11:00 AM
End date
28 Feb, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...
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Global Digital Transformation: The Customer Journey

Start date
06 Dec, 2018 11:00 AM
End date
06 Dec, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...
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Selecting, Deploying, and Training MT Systems

Start date
28 Nov, 2018 11:00 AM
End date
28 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
This presentation examines the four deployment models for MT – ranging from free, online services to dedicated, on-premise installations and what business cases they are useful for. It then discusses how to select a vendor to meet your requirements by focusing a process to short-list providers and then select the best ones based on their capabilities. It then describes how to train the engines you have selected and make sure that you are building them for your use cases. This 45-minute discussi...
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Machine Translation Basics: Foundations and Use Cases

Start date
08 Nov, 2018 11:00 AM
End date
08 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In this webinar, CSA Research Senior Analyst Arle Lommel will walk attendees through the fundamentals of how machine translation (MT) works and how language service providers can use it to boost productivity and create new offerings for their clients. It defines four types of MT and explains how they work, before addressing some common misconceptions about the technology. It then discusses four ways that LSPs can implement MT in their production strategy and the pros and cons of each one. Thi...
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Guidelines for Integrating Knowledge Base Content into Your Global CX

Start date
04 Oct, 2018 11:00 AM
End date
04 Oct, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...
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Localization Maturity Assessment

Start date
05 Sep, 2018 11:00 AM
End date
05 Sep, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Meeting the expectations of your prospects and customers in global markets is a tough undertaking. You have to make them want to buy from you, keep them engaged and satisfied, and thus get a better return on your globalization investment. How do you know if you’re doing a good job? Is your company considering a new globalization initiative or revamping the current one? Regardless of where you are in this journey, join us at this informative webinar, where globalization consultant Dr. Douglas-Va...
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