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Global Digital Transformation: The Customer Journey

Start date
06 Dec, 2018 11:00 AM
End date
06 Dec, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...
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Selecting, Deploying, and Training MT Systems

Start date
28 Nov, 2018 11:00 AM
End date
28 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
This presentation examines the four deployment models for MT – ranging from free, online services to dedicated, on-premise installations and what business cases they are useful for. It then discusses how to select a vendor to meet your requirements by focusing a process to short-list providers and then select the best ones based on their capabilities. It then describes how to train the engines you have selected and make sure that you are building them for your use cases. This 45-minute discussi...
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Machine Translation Basics: Foundations and Use Cases

Start date
08 Nov, 2018 11:00 AM
End date
08 Nov, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In this webinar, CSA Research Senior Analyst Arle Lommel will walk attendees through the fundamentals of how machine translation (MT) works and how language service providers can use it to boost productivity and create new offerings for their clients. It defines four types of MT and explains how they work, before addressing some common misconceptions about the technology. It then discusses four ways that LSPs can implement MT in their production strategy and the pros and cons of each one. Thi...
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Guidelines for Integrating Knowledge Base Content into Your Global CX

Start date
04 Oct, 2018 11:00 AM
End date
04 Oct, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...
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Localization Maturity Assessment

Start date
05 Sep, 2018 11:00 AM
End date
05 Sep, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Meeting the expectations of your prospects and customers in global markets is a tough undertaking. You have to make them want to buy from you, keep them engaged and satisfied, and thus get a better return on your globalization investment. How do you know if you’re doing a good job? Is your company considering a new globalization initiative or revamping the current one? Regardless of where you are in this journey, join us at this informative webinar, where globalization consultant Dr. Douglas-Va...
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AI in International Operations and Content Strategy

Start date
02 Aug, 2018 11:00 AM
End date
02 Aug, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Every day seems to bring a new announcement in which artificial intelligence (AI) appears set to surpass humans, with claims that machines will displace them in fields ranging from translation to accounting and project management to taxi driving. With billions of dollars flowing into this field, how close are we to a Terminator-like future? How likely is it that you will be able to replace human translators with neural machine translation? CSA Research’s detailed examination with enterprise...
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Preparing for the AI Revolution

Start date
11 Jul, 2018 11:00 AM
End date
11 Jul, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Artificial intelligence (AI) has become the new buzzword. How will it impact the language services industry? Join CSA Research senior analyst, Hélène Pielmeier, to better understand the different types of automation and review usage examples. Based on CSA Research’s careful and independent examination of AI, she will present the state of automation adoption at language service providers including the drivers and obstacles that affect deployments. With 12-steps to prepare for AI, you will ge...
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The Future of Translation Technology

Start date
12 Jun, 2018 11:00 AM
End date
12 Jun, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Translation technology has reached an inflection point, swept up in the big trends affecting every industry: big data, cloud computing, and artificial intelligence (AI). Language platforms are being renovated or replaced as enterprise buyers and innovative language service providers seek to align their language systems with the rest of their technology stacks. Dated monolithic translation management systems (TMSes) are giving way to microservice- and cloud-based architectures, with machine learn...
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Globalization Preparedness: The Changing Demand for Language Services and Technology

Start date
02 May, 2018 11:00 AM
End date
02 May, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader, more economically diverse global population. With that will come increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As companies support these new users, they will have to change core product development and localization practices. This presentation outlines the essential and growing role of la...
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Augmented Translation: A New Approach to Combining Human and Machine Capabilities

Start date
18 Apr, 2018 11:00 AM
End date
18 Apr, 2018 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Since CSA first formulated the concept of augmented translation – a technology approach that leverages various technologies to support human linguists – in 2017, increasing numbers of developers have begun to supply combinations of the required pieces. This CSA Research webinar examines the concept and where it is today, with a focus on recent strides in adaptive machine translation and automated content enrichment. Attendees will learn why these changes matter to them and what companies are l...
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