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How to Develop a Localization Business Case

Start date
02 Apr, 2020 11:00 AM
End date
02 Apr, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
If you are working on a new investment proposal, business case, or ROI argument to increase investment in localization to support your organization’s global growth, be sure to join CSA Research as it presents an “ROI by example” guide for translation, localization, and globalization teams. We’ll also share tips on how to ace executive presentations, based on recently analyzed data from 20 companies.
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Four Futures for Intelligent Content

Start date
27 Mar, 2020 11:00 AM
End date
27 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address the ways in which changing technology will enable these approaches to succeed across language boundaries.
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Guidelines for Integrating Knowledge Base (KB) Content into Your Global Customer Experience (CX)

Start date
25 Mar, 2020 11:00 AM
End date
25 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective.
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How to Write (Better) Requests for Proposals (RFPs)

Start date
23 Mar, 2020 11:00 AM
End date
23 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Come learn 12 ways you can make your RFP work harder for you and six specific areas where you can improve your RFP documents and processes.
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Time to Get in Shape with a Globalization Maturity Self-Assessment Exercise

Start date
03 Mar, 2020 11:00 AM
End date
03 Mar, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Based on 13 years of interviewing executives, their management teams, and international business practitioners, CSA Research has identified a series of behaviors and processes to help organizations understand where they are – and where they need to be – on the road to globalization maturity. Join us to learn how to apply our new self-assessment checklist to see how your organization measures up – and how to engage your executives to enable all teams enterprise-wide to advance more quickly to ...
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Measuring the Potential of Language Markets

Start date
12 Feb, 2020 11:00 AM
End date
12 Feb, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...
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Refining International Search for Knowledge Bases – and Other Content

Start date
28 Jan, 2020 11:00 AM
End date
28 Jan, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Many companies struggle with supporting effective searches of their knowledge bases – and other content – because they depend on what their website, third-party search engines, or their customer relationship management or knowledge management platform provide. Our research confirms that the search experience in languages other than English remains sub-par at best. How does this affect your organization? When customers and prospects cannot quickly find what they are looking for – let alone res...
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How Other Teams Use CSA Research Data

Start date
03 Dec, 2019 11:00 AM
End date
03 Dec, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a second running of this 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.
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Measuring the Potential of Language Markets

Start date
19 Nov, 2019 11:00 AM
End date
19 Nov, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...
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LSP Growth Strategies: Revisiting the Growth Strategy Before the New Year Start

Start date
14 Nov, 2019 11:00 AM
End date
14 Nov, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Tags:Webinar, LSP
Growth is an imperative for language service providers. Yet 40% of LSPs struggle to profitably grow their business. Sustainable and profitable growth is the result of a well-thought-out growth strategy. In this session, CSA Research will present data on various approaches that LSPs choose to grow their business, such as further penetrating their existing markets, adding services or products, expanding into other geographies, and M&A. These insights will help executives weigh their options and ch...
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