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Press Releases

Oct 30, 2015
(BOSTON) – October 2015 -- Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and, according to World Travel & Tourism Council, the industry’s contribution to global GDP demonstrates an enduring ability to generate economic growth and create jobs at a faster rate than the global economy. This global boom means big business opportunity for language services providers (LSPs).
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Sep 15, 2015
Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the next maturity stage
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Aug 25, 2015
Stronger global brands such as McDonald's and H&M have websites in more languages than their less-profitable competitors
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May 28, 2015
(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.
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Mar 09, 2015
New research by Common Sense Advisory confirms ownership of the language services budget by the localization team is the clear choice for supporting a global operation
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Feb 13, 2015
Market research firm Common Sense Advisory surveyed buyers of interpreting services across 25 countries to assess demand, management, and measurement best practices
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Nov 24, 2014
Independent research firm Common Sense Advisory releases MarketFlex™, a structured analysis for corporations committing capital and resources to optimize translation management
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Aug 28, 2014
Common Sense Advisory details the current state of commercial TMS offerings and the technology and process innovation trends that affect purchasing decisions
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Jun 30, 2014
(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$37.19 billion in 2014, according to a study by independent market research firm Common Sense Advisory. In its 10th annual global industry research report, “The Language Services Market: 2014,” the firm details the findings of its comprehensive study.
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Apr 23, 2014
(April 22, 2014) – Marketing is an important function of growth. However, many language services providers (LSPs) struggle with how to develop a marketing plan and budget, establish goals for their marketing efforts, target different markets, and assess the return on investment of their marketing efforts.
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