Oct 30, 2015
(BOSTON) – October 2015 -- Travel and leisure (T&L) is one of the world’s largest industry sectors. It generated US$7.6 trillion in 2014 and, according to World Travel & Tourism Council, the industry’s contribution to global GDP demonstrates an enduring ability to generate economic growth and create jobs at a faster rate than the global economy. This global boom means big business opportunity for language services providers (LSPs).
Sep 15, 2015
Proprietary model, based on 10 years of independent industry research, is as an assessment tool and road map for LSPs to evolve to the next maturity stage
Aug 25, 2015
Stronger global brands such as McDonald's and H&M have websites in more languages than their less-profitable competitors
May 28, 2015
(BOSTON) – May 28, 2015 -- How many languages do content marketers and global businesses need to reach the maximum potential number of customers online? The addressable online economic potential amounts to US$54.9 trillion, but English only gives you access to 36.5% of that total.
Mar 09, 2015
New research by Common Sense Advisory confirms ownership of the language services budget by the localization team is the clear choice for supporting a global operation
Feb 13, 2015
Market research firm Common Sense Advisory surveyed buyers of interpreting services across 25 countries to assess demand, management, and measurement best practices
Nov 24, 2014
Independent research firm Common Sense Advisory releases MarketFlex™, a structured analysis for corporations committing capital and resources to optimize translation management
Aug 28, 2014
Common Sense Advisory details the current state of commercial TMS offerings and the technology and process innovation trends that affect purchasing decisions
Jun 30, 2014
(BOSTON, MA) – The global market for outsourced language services and technology will surpass US$37.19 billion in 2014, according to a study by independent market research firm Common Sense Advisory. In its 10th annual global industry research report, “The Language Services Market: 2014,” the firm details the findings of its comprehensive study.
Apr 23, 2014
(April 22, 2014) – Marketing is an important function of growth. However, many language services providers (LSPs) struggle with how to develop a marketing plan and budget, establish goals for their marketing efforts, target different markets, and assess the return on investment of their marketing efforts.