May 24, 2010
(BOSTON, MA) – In both good economic times and bad, people responsible for translation and localization struggle to prove the value of what they do. In its latest research report, “Localization Return on Investment,” market research firm Common Sense Advisory details why companies need to take their analysis to a new level to highlight the benefits of adapting products and services to local markets in order to show the business value of localization.
Apr 08, 2010
As companies attempt to sell their products and services to more demographics in more markets around the world, they are discovering that they must adapt or recreate their messaging and content through a process called “transcreation.” A new report from market research firm Common Sense Advisory, “Reaching New Markets through Transcreation,” confirms growing demand for transcreation services through 2010.
Jan 07, 2010
(BOSTON, MA) – January 7, 2010 – As the Obama administration turns its focus to counter-terrorism activities in places like Nigeria and Yemen, who will translate the intelligence-related intercepts, including audio recordings and transcripts from languages such as Igbo, Yoruba, and Yemeni Arabic? In addition to direct employees, the U.S. government depends on thousands of small businesses for critical translation and interpreting services related to defense and intelligence activities, resulti...
Nov 25, 2009
(Boston, Massachusetts and Brussels, Belgium) – November 25, 2009 – Which European countries offer the largest opportunities for multilingual services? A new report from market research firm Common Sense Advisory finds that three nations, France, Germany, and the United Kingdom, top the list. The report details the estimated amount of language services business for these and 43 other European nations.
Aug 20, 2009
With an estimated 50 million people who speak languages other than English at home, the United States health care system serves one of the most linguistically diverse patient populations in the world. A new report from market research firm Common Sense Advisory answers the question, "How will health care reform affect patients with limited English proficiency (LEP)?"
May 20, 2009
Market research firm Common Sense Advisory announces the release of its annual ranking of the top translation and localization companies globally. The list, which is based on the 2008 fiscal year and has expanded from the top 25 language services providers (LSPs) to the top 30, includes Purple Communications (PRPL), SDL International (SDL), Lionbridge Technologies (LIOX), Global Linguist Solutions, and AAC Global Corporation. Overall, the language service providers (LSPs) in Common Sense Advisor...
May 11, 2009
Everyone who buys translation and localization services wants the best quality, but the road to obtaining accurate and complete multilingual information is not always a smooth one. Market research firm Common Sense Advisory interviewed 28 companies that spend in excess of US$1 million on translation services annually. The firm’s report, “Eliminating Roadblocks to Translation Quality,” outlines buyers’ top challenges in meeting their multilingual output requirements, along with strategies to ...
Apr 02, 2009
In today’s economy, many financial analysts say that “flat is good.” Looked at in isolation, the results of translation and localization industry research firm Common Sense Advisory’s fourth-quarter 2008 business confidence survey describe a market that looks healthy from that perspective. The survey results, which are available now to Common Sense Advisory’s research members and the survey respondents, show that most buyers report that demand for language services had increased (38.7%) or ...
Mar 03, 2009
Each time a company adds more products, services, languages, or locales, data volume increases exponentially and inconsistencies become more likely. Simply put, the more content an organization creates, the greater the need for terminology consistency.
Nov 28, 2008
Companies that adapt their products to local languages and market needs have a significantly greater chance of selling to international buyers. In a September 2008 survey of 351 buyers of business software from eight non-Anglophone countries, Common Sense Advisory found a high correlation between purchasing likelihood and localized products. The data from the survey, which included businesspeople in Brazil, China, France, Germany, Japan, Russia, Spain, and Sweden, showed that more than nine ou...