Oct 19, 2004
Common Sense Advisory, Inc., an independent research firm, announces its latest research report on online communications, customer service practices, and business-to-consumer marketing in a global economy. The study focuses on the ability of the top online retailers to reach the American Latino community online.
Jul 22, 2004
Common Sense Advisory, Inc., an independent research and analysis firm, released its latest research report on corporate online communications in a global economy. Its review of the online presence of the world's top 100 most valuable brands revealed that barely half of the planet's best-known brands answer e-mail correspondence from their websites.
May 04, 2004
According to a new report released today by independent research firm Common Sense Advisory, “Leaving La Vida Loca,” despite a dramatic increase in media attention to the size of the U.S. Hispanic Nation since the 2000 census, most global brands have yet to tailor their online message to the large Latino population within the United States. Ninety of the world’s 100 most valuable global brands* largely ignore this segment in their online communications.