Benchmark Business Functions

Research by Use Case / Benchmark Business Functions

Globalization is more than translation. Get the data you need to successfully benchmark the non-domestic parts of your business. 

Your organization’s ability to repeat and sustain its successes depends on the degree to which each function has globalized its business processes. Localization teams often end up with enterprise-wide responsibility for globalization, so it’s critical that they know how to create space for other teams to improve and have ways to prioritize the groups that need help first. CSA Research can provide you with the hard data, industry knowledge, and consulting services to benchmark all your business functions and ensure that your business thrives in non-domestic markets.


Know which specific business function(s) you’re looking to benchmark? The “Globalizing at Scale” research series is the best place to start. Select a department to see targeted recommendations.

 



If you’re looking to benchmark your organization as a whole, start with the Globalization Maturity or Localization Maturity Models.

 

Globalization Maturity Model
A research-based roadmap to meet the business process globalization challenge head-on.

Read the Research
Schedule a GMM Assessment

Localization Maturity Model
Assess your operations, optimize processes, and plan strategic investment in local-language support.

Read the Research
Schedule an LMM Assessment


Are you already a CSA Research member?

Don’t forget that you can use your advisory hours for help with benchmarking.

Schedule Advisory Hours


Not currently a CSA Research member? Get started with a 15-minute discovery call or check out “Globalization at Scale: Four Steps to Advance Faster.”


Additional research to help with benchmarking:

Building a Globally Integrated Organization

When it comes to delivering a global customer experience, you’re only as good as your last performance. Your organization’s ability to repeat and sustain successes depends on the degree to which each function has globalized its business processes. Localized app ready to go? Check. Marketing programs adapted and translated? Check. Support team equipped to deliver multilingual chat? Oops. You get the picture. In this brief, we outline the magnitude of the problem based on hard data, the reasons why localization teams end up with enterprise-wide responsibility for globalization, how to create space for other teams to improve, and ways to prioritize the groups that need help first.

 

Why Benchmarking Globalization Matters

Many executives and their functional managers view international-related issues as “special” and outside the parameters of the processes that run their businesses. They assume that translation alone takes care of everything. On the other hand, mid-level managers reporting to those executives often understand intuitively that delivering a successful global digital experience involves much more than translation. They want to do it right, but many cannot find the guidance required to support customers in local markets efficiently within their own function. Hence, the need for a benchmarking framework to measure – and accelerate – progress in running the non-domestic parts of your business.

 

Don't miss out on the data you need: Become a CSA Research member today.