Build a Business Case

Research by Use Case / Build a Business Case

Get the data you need to make a successful business case. 

Whether you're a newbie or an old pro, you need strong, verifiable data as the backbone of your presentation to stakeholders. CSA Research is here to provide you reliable data for all your localization, globalization, and language-related business cases. Below you'll find a list of key research to get you started.


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Demonstrating the Value of Localization
Eight slides that contain critical information to use and adapt in your presentations to senior management to demonstrate the value of localization and show why it is an essential activity for modern enterprises. The slides support both those teams that face skepticism as well as those seeking to build a more active role for themselves going forward.
Localization, TAM, and Vertical Industry

This report examines 36 industries and presents their profiles in terms of the TAM that their languages unlock. We quantify the size of their unaddressed markets, which can help you identify underexploited opportunities and make the case for adding language support.

 

Calculating the ROI of Localization

Determining realistic projections for the return on investment (ROI) from localization can challenge even companies with highly mature international content teams. This report provides a guide to improving your cost-benefit analysis of localization.

 

 


If you're already a CSA Research member, don't forget that your dedicated analyst can put together a reading list for you tailored to your specific use case. 

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Regional, Global, and Pivot Language Localization
This report examines five alternatives to typical translation: 1) relying on third-party machine translation; 2) providing “low-grade” translation; 3) using machine translation to move between similar languages where one is a target for full localization; and 4) using other economically or 5) regionally significant languages to reach customers.
Localization Depth and Language Choice 

This report addresses how to define depth of localization, identifies the top languages that brands invest in in terms of depth, and demonstrates how economic factors and language policies affect depth. It offers a set of recommendations on how to apply the information in this report.

Non-English Economic Opportunity in the U.S. 
Enterprises often view the United States as an English-only wasteland, but native speakers of non-English languages who would benefit from spoken or written language services in the U.S. comprise the fifth largest gross domestic product (GDP) in the world. This report addresses the challenge of reaching these individuals, and describes how to address them effectively.

And don't forget our most popular data for building a business case: 

 

Can't Read, Won't Buy–B2B

Business-to-business focused report. 

Read the Report

Can't Read, Won't Buy–B2C

Selling to internatinal consumers. 

Read the Report

 

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