Whether you're a newbie or an old pro, you need strong, verifiable data as the backbone of your presentation to stakeholders. CSA Research is here to provide you reliable data for all your localization, globalization, and language-related business cases. Below you'll find a list of key research to get you started.
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This report examines 36 industries and presents their profiles in terms of the TAM that their languages unlock. We quantify the size of their unaddressed markets, which can help you identify underexploited opportunities and make the case for adding language support.
Determining realistic projections for the return on investment (ROI) from localization can challenge even companies with highly mature international content teams. This report provides a guide to improving your cost-benefit analysis of localization.
If you're already a CSA Research member, don't forget that your dedicated analyst can put together a reading list for you tailored to your specific use case.
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This report addresses how to define depth of localization, identifies the top languages that brands invest in in terms of depth, and demonstrates how economic factors and language policies affect depth. It offers a set of recommendations on how to apply the information in this report.
Business-to-business focused report.
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Selling to internatinal consumers.