Our Analysts' Insights

Our Analysts' Insights

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Archive by author: Jonathan BrowneReturn


Currently works as an independent consultant with a focus on helping companies better understand their customers’ expectations.

Improving Customer Experience Across International Markets

What does global customer experience or GCX mean for your organization? It encompasses the approach and the set of capabilities required to drive customer-centric transformation across an organization that operates in more than one country. GCX drives an ongoing cycle of improvement to the customer experience in local markets as part of a unified vision for the enterprise. It can include enhancements to existing products, services, and interactions, or the introduction of new ones. GCX represent...
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