BOSTON, MA – Organizations struggle to define useful metrics and analytics to evaluate the international parts of their business in a form that is easily understood and digested. CSA Research’s latest report “Dashboards for Globalization Success,” has the data global enterprises need to plan, design, implement, and evolve dashboards incorporating localization data. Based on qualitative primary research and CSA Research’s interactions with buyers, language service providers, technology vendors, and advisory and consulting engagements, the report includes data-based and business-oriented guidance to help enterprises interpret the degree to which local markets contribute to revenue and growth.
Adds Alison Toon, senior analyst at CSA Research, “Our localization maturity research has shown that dashboards are rarely defined to not only report on key operational functions but also to inform and prescribe upper and C-level management decisions. Maturity in localization analytics is not aligned with localization maturity – far from it. Strategists in all areas of business, as well as localization experts, can use this report to plan, design, implement, and evolve dashboards incorporating localization data.”
Global enterprises—from C-level to finance to marketing departments—can use this market research report and its companions, “Localization Analytics Maturity” and “Align Your Localization and Enterprise KPIs”, to benchmark their dashboards and data analytics, identify new uses for localization data, and better understand internal reporting requirements.
As AI and machine learning with other forms of automation advance rapidly, dashboards and their underlying data will continue to evolve. In time, much of the information that dashboards passively report today will instead automate decisions – such as what to translate, how much, and when – and other actions such as provoking a quality review or signaling an escalation.
For more information or to schedule an analyst briefing, visit csa-research.com.
About CSA Research
CSA Research, formerly Common Sense Advisory, is the premier market research firm specializing in the language services and technology industry. It provides primary data and insight to assist companies with planning, brand strategy, innovation, competitive positioning, and better understanding of global markets. An independent market research company, its trusted data helps companies profitably grow their international businesses and gain access to new markets and new customers. For more information, visit: csa-research.com or twitter.com/CSA_Research.
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