Buyer behavior is evolving—especially when it comes to procurement-driven decisions, changing purchasing norms, and the reemergence of localization leadership roles.   We’ll explore:   - How enterprise procurement teams are evaluating localization and tech vendors   - What’s behind the shift in buyer behavior and the return of localization roles   - What LSPs and tech providers need to know to engage more effectively with today’s purchasing teams 

The webinar, hosted by senior analyst Alison Toon, will feature a live conversation with three global enterprises: HP Inc, Intel Corporation, and Motorola Solutions. These companies are at different stages in their migration journey and will share their experiences, insights, challenges, and what they hope to achieve with their new tools and processes.