As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help localization teams free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problem...

A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...

When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...

The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...

This presentation examines the four deployment models for MT – ranging from free, online services to dedicated, on-premise installations and what business cases they are useful for. It then discusses how to select a vendor to meet your requirements by focusing a process to short-list providers and then select the best ones based on their capabilities. It then describes how to train the engines you have selected and make sure that you are building them for your use cases. This 45-minute discussi...

In this webinar, CSA Research Senior Analyst Arle Lommel will walk attendees through the fundamentals of how machine translation (MT) works and how language service providers can use it to boost productivity and create new offerings for their clients. It defines four types of MT and explains how they work, before addressing some common misconceptions about the technology. It then discusses four ways that LSPs can implement MT in their production strategy and the pros and cons of each one. Thi...

Every day seems to bring a new announcement in which artificial intelligence (AI) appears set to surpass humans, with claims that machines will displace them in fields ranging from translation to accounting and project management to taxi driving. With billions of dollars flowing into this field, how close are we to a Terminator-like future? How likely is it that you will be able to replace human translators with neural machine translation? CSA Research’s detailed examination with enterprise...

Since CSA first formulated the concept of augmented translation – a technology approach that leverages various technologies to support human linguists – in 2017, increasing numbers of developers have begun to supply combinations of the required pieces. This CSA Research webinar examines the concept and where it is today, with a focus on recent strides in adaptive machine translation and automated content enrichment. Attendees will learn why these changes matter to them and what companies are l...