When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.

The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...

In the months since COVID-19 began spreading across the globe, it has had a significant impact on the language service industry. The disruption caused by shelter-in-place orders has changed many of the existing market dynamics, resulting in the precipitation of trends tied to project management. Hélène Pielmeier will share insights and data on what PMs shouldn’t miss to stay at the top of their performance – regardless of the effects of the pandemic. She will cover the changing nature and spee...

Most LSPs used to generate a large portion of their leads through conferences and networking events, leaving many ill-equipped to capture the attention of prospects and convince them to buy through online mediums only. Virtual selling requires a shift in strategy, skills, and processes. Digital marketing and virtual sales will not disappear once traveling restrictions and social distancing are no longer dictating what we can or can’t do. Language service providers can’t afford to delay updati...

CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world. To ensure comprehensiveness and a representative sample in this survey, we partnered with Proz.com and Translators without Borders. The thousands of answers we received enabled us to gauge the demographics, behaviors, attitudes, and challenges of linguists in this day and age. Thanks to the data, we were able to outline what the future of freelance and in-house linguists will look like and ho...

Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...

CSA Research conducted a large-scale survey of translators and interpreters in all corners of the world. To ensure comprehensiveness and a representative sample in this survey, we partnered with Proz.com and Translators without Borders. The thousands of answers we received enabled us to gauge the demographics, behaviors, attitudes, and challenges of linguists in this day and age. Thanks to the data, we were able to outline what the future of freelance and in-house linguists will look like and ho...

Machine translation, technology offerings, and content services are rocking the boat of language service providers. CEOs question where their company will be adding value in the future. This webinar will provide data and insights on how to evolve from a language-centric to a content-centric offering. We’ll provide practical advice on how to progress through the staged journey to reinvent yourself as a global content service provider. This session is suited for LSPs of all sizes trying to future...

With most conferences going virtual, organizations must spoil their audiences to ensure delegates who had anticipated a trip to a fancy location don’t end up disappointed. Offering broad language support is a clear way of creating a wow factor, especially when little if any interpreting was offered at in-person events. This session explores the automated delivery of captions for accessibility and subtitles or interpreting for language access. Worldy.ai is letting us use their product during thi...