How Much Should Enterprises Localize? Understanding Localization Depth and Language Choice

A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also discover how these factors vary by source and target language. This data will help enterprises develop more targeted language strategies and will assist LSPs in advising their clients about how to allocate their resources in this area.