Can’t Read, Won’t Buy – B2C

As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar to gather the verified and comprehensive samples of consumers and business users. It surveyed 31,933 consumers around the globe, eliminating thousands via its patented Honesty Detector software, filters, and traps to yield the verified 8,709 responses.

This webinar provides hard data to make the ROI case for delivering localized content throughout the customer journey – and outlines how to use our Global Revenue Forecaster™ to incorporate this data in your global planning.