In this presentation, Dr. DePalma rethinks the business value of localization in user, customer, and employee experiences. As localization becomes an essential enabler of global content and communication, it must become part of the enterprise business infrastructure. DePalma analyzes this “enterprise-ification” in terms of the people, process, and technologies that will evolve into this business-critical role.

To understand the pandemic's effect on the language industry, CSA Research began a series of quarterly surveys to CEOs of several LSPs in March 2020. We expanded regular primary research to LSPs in China, freelancers, language-technology vendors, and enterprises. Book your seat now and join us for a 30-minute interactive session, where we present data points to close out 2020 and identify what to expect in 2021.

You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...

As a continuation of our firm’s long-running “Can’t Read, Won’t Buy” series, CSA Research again worked with survey specialist Kantar to gather the verified and comprehensive samples of consumers and business users. It surveyed 31,933 consumers around the globe, eliminating thousands via its patented Honesty Detector software, filters, and traps to yield the verified 8,709 responses. This webinar provides hard data to make the ROI case for delivering localized content throughout the custo...

Dr. DePalma reviews the state of the language market during the pandemic, presents data from both the demand and supply side of the market, and discusses significant company-level and macroeconomic changes. He will not predict the future but instead lay out best practices for how to deal with whatever the future throws at us.

People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...

People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...

Meeting the expectations of your prospects and customers in global markets is a tough undertaking. You have to make them want to buy from you, keep them engaged and satisfied, and thus get a better return on your globalization investment. How do you know if you’re doing a good job? Is your company considering a new globalization initiative or revamping the current one? Regardless of where you are in this journey, join us at this informative webinar, where globalization consultant Dr. Douglas-Va...

Translation technology has reached an inflection point, swept up in the big trends affecting every industry: big data, cloud computing, and artificial intelligence (AI). Language platforms are being renovated or replaced as enterprise buyers and innovative language service providers seek to align their language systems with the rest of their technology stacks. Dated monolithic translation management systems (TMSes) are giving way to microservice- and cloud-based architectures, with machine learn...

Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader, more economically diverse global population. With that will come increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As companies support these new users, they will have to change core product development and localization practices. This presentation outlines the essential and growing role of la...