Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...

Organizations usually don’t invest much into incorporating their knowledge bases (KBs) into the global customer experience (CX). And yet, each KB interaction can increase or decrease the value of your brand in customers’ eyes. Based on extensive interviews with 36 global firms about how they create and manage multilingual KB content, we’ll share their recommendations for enabling your customer support, knowledge management, and localization teams to broaden their perspective from, "Can c...

Meeting the expectations of your prospects and customers in global markets is a tough undertaking. You have to make them want to buy from you, keep them engaged and satisfied, and thus get a better return on your globalization investment. How do you know if you’re doing a good job? Is your company considering a new globalization initiative or revamping the current one? Regardless of where you are in this journey, join us at this informative webinar, where globalization consultant Dr. Douglas-Va...

Every day seems to bring a new announcement in which artificial intelligence (AI) appears set to surpass humans, with claims that machines will displace them in fields ranging from translation to accounting and project management to taxi driving. With billions of dollars flowing into this field, how close are we to a Terminator-like future? How likely is it that you will be able to replace human translators with neural machine translation? CSA Research’s detailed examination with enterprise...

Technological innovations have placed more communications, connectivity, and computing power in the hands of a broader, more economically diverse global population. With that will come increasing demand for localized products and services that meet the needs and expectations of people speaking hundreds of languages. As companies support these new users, they will have to change core product development and localization practices. This presentation outlines the essential and growing role of la...

Since CSA first formulated the concept of augmented translation – a technology approach that leverages various technologies to support human linguists – in 2017, increasing numbers of developers have begun to supply combinations of the required pieces. This CSA Research webinar examines the concept and where it is today, with a focus on recent strides in adaptive machine translation and automated content enrichment. Attendees will learn why these changes matter to them and what companies are l...