Special session with Council members’ sales and account management teams introducing the enhanced Global Revenue Forecaster (GRF) from CSA Research—a powerful tool designed to help Global Content Service Providers (GCSPs) and LSPs drive more revenue by showing clients the measurable value of adding languages and entering new markets. In this session, Arle Lommel and Kareem Bouhafs will demonstrate how your team can use the GRF tool to shift conversations from cost to ROI. By modeling what...

It’s past time to address localization ROI and your team’s value contribution once and for all! Why? Because (Gen)AI – and all of the business issues surrounding it – will run you over and leave your team behind if you don’t resolve these issues. Join the CSA Team and your colleagues to discuss strategic approaches related to these areas along with data to back them up.

Special session with Council members’ sales and account management teams introducing the enhanced Global Revenue Forecaster (GRF) from CSA Research—a powerful tool designed to help Global Content Service Providers (GCSPs) and LSPs drive more revenue by showing clients the measurable value of adding languages and entering new markets. In this session, Arle Lommel and Kareem Bouhafs will demonstrate how your team can use the GRF tool to shift conversations from cost to ROI. By modeling what...

Buyer behavior is evolving—especially when it comes to procurement-driven decisions, changing purchasing norms, and the reemergence of localization leadership roles.   We’ll explore:   - How enterprise procurement teams are evaluating localization and tech vendors   - What’s behind the shift in buyer behavior and the return of localization roles   - What LSPs and tech providers need to know to engage more effectively with today’s purchasing teams