Webinars

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Archive by author: Alison ToonReturn

Senior Analyst

Focuses on translation management systems, plus helping CSA Research’s clients gain insights into the technologies, pricing, and business processes key to executive buy-in

Dashboards: what are you driving?

Start date
10 Jun, 2021 7:15 AM
End date
10 Jun, 2021 8:15 AM
(UTC-05:00) Eastern Time (US & Canada)
How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!
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Writing for Optimal Global Customer Experience

Start date
06 Aug, 2020 11:00 AM
End date
06 Aug, 2020 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
Everyone creates content today at work - whether as part of marketing a product or service, documenting a product or singing its praises on social media, or helping consumers and business partners post-sales. And today, we have to assume that all of that content is likely to be translated - either explicitly, for example because your company has a language strategy and localizes all marketing content for a set of languages or delivers products in multiple countries, or indirectly, because a cust...
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Is the Time Right for a New TMS?

Start date
22 Jul, 2020 11:00 AM
End date
22 Jul, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...
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Is the Time Right for a New TMS?

Start date
09 Jul, 2020 11:00 AM
End date
09 Jul, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...
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The Future of Language Services Pricing

Start date
23 Oct, 2019 11:00 AM
End date
23 Oct, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what customers wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...
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The Future of Language Services Pricing

Start date
26 Sep, 2019 11:00 AM
End date
26 Sep, 2019 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...
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