Factors in Language Selection

When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave localization teams with inadequate guidance. In this webinar, Dr. Arle Lommel will discuss how CSA Research’s examination of macroeconomic factors related to language and in-depth analysis of how roughly 3,000 major-brand websites structure their localization can provide actionable guidance to language strategists and planners and assist them in making the strategic case for localization.