Most LSPs used to generate a large portion of their leads through conferences and networking events, leaving many ill-equipped to capture the attention of prospects and convince them to buy through online mediums only. Virtual selling requires a shift in strategy, skills, and processes.
Digital marketing and virtual sales will not disappear once traveling restrictions and social distancing are no longer dictating what we can or can’t do. Language service providers can’t afford to delay updating their approach.
In this upcoming session designed to specifically tackle the issues of small and mid-sized LSPs, Hélène Pielmeier, Senior Analysts at CSA Research, will share insights on how to successfully pivot from sales and marketing approaches with a strong in-person component to one where LSPs can succeed at selling in a digital world.
After a short introduction, we'll open the floor to your questions about your approach to digital marketing and virtual sales. Whether you have high-level or more tactical how-to questions, Hélène is looking forward to giving you the answers you need to succeed with successfully selling online.