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Whether or not product managers have direct responsibility for the international success of their products, they still want them to do well worldwide and are often held responsible for international revenue numbers. But what if they have little or no international experience, don’t understand how to build the multilingual training data required by their product, or simply lack the resources to research international markets, analyze product functionality, and beta test properly?
Localization teams to the rescue. Not only can the latter fill some of these gaps (especially ones related to large language models and generative AI), these teams are invaluable sources of innovation throughout the product lifecycle – from the UI and product design stage through creation and launch, post-sales support, and eventual sunsetting.
Here are four areas of the many in which product managers and localization teams can easily partner to ensure that prospects and customers outside of their principal domestic market(s) enjoy at least the same level of customer experience as their domestic counterparts.
Just as with UI designers, enterprise localization staff and product managers are natural allies. The choice to avoid or postpone designing and building for global-readiness is no longer a viable option for most organizations. And, for many verticals, it’s not difficult to do so anymore, especially for digital products, services, and programs. The more deeply that product managers and localization teams collaborate, the better their chances of ensuring that the end results will cater to current and future customers beyond home constituencies to support global growth.
Director of Buyers Service
Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization
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