You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make sure that you have the right data to support your proposals, business cases, and budgets. Join us for a 20-minute webinar for a sneak preview of our research initiatives here at CSA Research, as well as a quick recap of some 2020...

Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...

Are you looking to implement AI into your CX process? Or have you started implementation only to realize the challenges? Despite the very real promise of cognitive and conversational agents to improve the customer experience and promote engagement between brands and their customers, the reality is that these advantages today are available to a relatively small percentage of the world’s population. Even large, tech-savvy enterprises struggle to find the data needed to develop AI-driven services ...

You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...

Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...

Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...

Are executives and colleagues bombarding you with requests for data and information to back up budgets and business plans as the pandemic wears on? Or, maybe they should be asking you but they’re not. Either way, join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from the research and services that you access through CSA Research.

Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.

Everyone creates content today at work - whether as part of marketing a product or service, documenting a product or singing its praises on social media, or helping consumers and business partners post-sales. And today, we have to assume that all of that content is likely to be translated - either explicitly, for example because your company has a language strategy and localizes all marketing content for a set of languages or delivers products in multiple countries, or indirectly, because a cust...

The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...