Bring your questions and join CSA Research senior analyst Dr. Arle Lommel for an open conversation with luminaries of the MT industry. This live discussion is a follow-up to our 2022 live panel and will focus on the latest developments and future trends in MT. The discussion will be based entirely on your questions (no slides!), so put your thinking caps on and bring your tough questions for a candid look at the technology.

Content is created in a language and often translated into other languages for the purpose of communication, commerce, or community. That’s the raison d’être of the language services and technology sector that turned over US 52 billion dollars in 2022. Looking ahead to 2023, what are the trends the language services industry should be following? Join analysts from CSA Research for a live discussion on a few of the 7 trends highlighted in our recent report. They will discuss how certain e...

Join CSA Research senior analyst Dr. Arle Lommel for a discussion of the “Reverse Swiss Cheese Model” – a way of thinking about the barriers and opportunities you create for international visitors to your website and business – and how it affects your business success. This approach lies behind the Global Customer Experience Calculator, a free tool that calculates the likelihood that individual customers in our “Can’t Read, Won’t Buy - B2C” panels will make it through the various stages ...

Mismatches in expectation between buyers and sellers of language services are a frequent source of quality problems and dissatisfaction. Many industries address such challenges through the establishment of “grades,” standardized descriptions of the qualities and features a good or service must exhibit to meet requirements for particular use cases. For example, tools may come in “consumer” and “professional” grades that have very different feature sets, and agricultural products may be assi...

In this presentation, Dr. DePalma rethinks the business value of localization in user, customer, and employee experiences. As localization becomes an essential enabler of global content and communication, it must become part of the enterprise business infrastructure. DePalma analyzes this “enterprise-ification” in terms of the people, process, and technologies that will evolve into this business-critical role.

Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...

The rise of ever-improving neural machine translation and the improvement of other translation technologies is dramatically changing the working environment of professional linguists. Increasingly, translators and interpreters are required to use machine translation and other technologies, but many linguists find themselves pushed to the end of the line in terms of their ability to effect meaningful change or control. By contrast, an emerging approach known as “Augmented Translation” is puttin...

When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.

The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...

To understand the pandemic's effect on the language industry, CSA Research began a series of quarterly surveys to CEOs of several LSPs in March 2020. We expanded regular primary research to LSPs in China, freelancers, language-technology vendors, and enterprises. Book your seat now and join us for a 30-minute interactive session, where we present data points to close out 2020 and identify what to expect in 2021.