Machine translation, technology offerings, and content services are rocking the boat of language service providers. CEOs question where their company will be adding value in the future. This webinar will provide data and insights on how to evolve from a language-centric to a content-centric offering. We’ll provide practical advice on how to progress through the staged journey to reinvent yourself as a global content service provider. This session is suited for LSPs of all sizes trying to future...

Countries and states are in a state of flux right now. Some are in the process of easing COVID-19-related restrictions while others are in the process of reintroducing them. Continued disruption to economic activity and planning has created challenging conditions for LSPs, particularly for interpreting-centric companies. As of July 2020, Chinese LSPs have had the most experience with both the pandemic and its aftermath. In this webinar, CSA Research will discuss what worked for language companie...

Dr. DePalma reviews the state of the language market during the pandemic, presents data from both the demand and supply side of the market, and discusses significant company-level and macroeconomic changes. He will not predict the future but instead lay out best practices for how to deal with whatever the future throws at us.

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...

Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...

A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...

People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...

When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...