Enterprises aspire to a global customer experience, but often the individuals who are responsible for preparing the content to support this goal have little ability to assess its effectiveness when it is deployed. In many cases, localization groups think they are doing well because they manage the process and get good results from their vendors, yet their customers discover a far different reality, with mixed language (or unlocalized) content and graphics, links that go nowhere, and a generally ...

How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!

The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...