You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...

Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...

Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...

Need help with building effective business cases and presentations that lead to increased investment in localization and global growth? CSA Research analyzed data from 20 companies to determine what worked and what did not when making the case in front of executives. Come hear the 14 actions you can take to improve the likelihood that your next investment proposal will be accepted – including a few actions you can take if it’s not. And then share your own with the audience.

Everyone creates content today at work - whether as part of marketing a product or service, documenting a product or singing its praises on social media, or helping consumers and business partners post-sales. And today, we have to assume that all of that content is likely to be translated - either explicitly, for example because your company has a language strategy and localizes all marketing content for a set of languages or delivers products in multiple countries, or indirectly, because a cust...

The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...

The COVID-19 pandemic forced businesses to work-from-home overnight. Some were well-prepared and already allowed everyone in their language supply chain to access their translation management system (TMS) remotely, with no disruption to workflows; for others, it was more challenging, involving other IT tasks such as enabling virtual private network (VPN) access. We have spoken with enterprises at both ends of the spectrum - including those where use of a cloud application was previously problema...

With most conferences going virtual, organizations must spoil their audiences to ensure delegates who had anticipated a trip to a fancy location don’t end up disappointed. Offering broad language support is a clear way of creating a wow factor, especially when little if any interpreting was offered at in-person events. This session explores the automated delivery of captions for accessibility and subtitles or interpreting for language access. Worldy.ai is letting us use their product during thi...

In the face of the global COVID-19 pandemic, many enterprises are cutting budgets across the board, threatening the hard-won gains of their localization teams and risking compounding a downturn by cutting off international clients. In this webinar, CSA Research analysts Alison Toon, Arle Lommel, and Rebecca Ray will discuss strategies to defend localization budgets, push back against ill-conceived plans to slash language support, and promote an expanded role of localization during these challeng...

Moving events online can have one particularly positive outcome: It becomes easier to provide sign language or captioning for deaf, deafened, or hard of hearing persons as well as for individuals who are not native speakers of English. For example, your Chinese or German attendees may love to be able to follow along with on-screen text in English in case they miss some nuances. Our analyst will explain captioning performed by professionals either in real-time or offline. We’ll also discuss sign...