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Archive by author: Arle LommelReturn

Senior Analyst

Focuses on language technology, artificial intelligence, translation quality, and overall economic factors impacting globalization

The Reverse Swiss Cheese Model: How Incomplete Localization Affects Revenue

Start date
21 Jun, 2022 11:00 AM
End date
21 Jun, 2022 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
Join CSA Research senior analyst Dr. Arle Lommel for a discussion of the “Reverse Swiss Cheese Model” – a way of thinking about the barriers and opportunities you create for international visitors to your website and business – and how it affects your business success. This approach lies behind the Global Customer Experience Calculator, a free tool that calculates the likelihood that individual customers in our “Can’t Read, Won’t Buy - B2C” panels will make it through the various stages ...
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Translation Quality Grades 

Start date
18 May, 2022 11:00 AM
End date
18 May, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Mismatches in expectation between buyers and sellers of language services are a frequent source of quality problems and dissatisfaction. Many industries address such challenges through the establishment of “grades,” standardized descriptions of the qualities and features a good or service must exhibit to meet requirements for particular use cases. For example, tools may come in “consumer” and “professional” grades that have very different feature sets, and agricultural products may be assi...
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Translation Quality Grades 

Start date
11 May, 2022 11:00 AM
End date
11 May, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Mismatches in expectation between buyers and sellers of language services are a frequent source of quality problems and dissatisfaction. Many industries address such challenges through the establishment of “grades,” standardized descriptions of the qualities and features a good or service must exhibit to meet requirements for particular use cases. For example, tools may come in “consumer” and “professional” grades that have very different feature sets, and agricultural products may be assi...
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Minding the Gaps: Improving Your Global Customer Experience

Start date
02 Dec, 2021 11:00 AM
End date
02 Dec, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Enterprises aspire to a global customer experience, but often the individuals who are responsible for preparing the content to support this goal have little ability to assess its effectiveness when it is deployed. In many cases, localization groups think they are doing well because they manage the process and get good results from their vendors, yet their customers discover a far different reality, with mixed language (or unlocalized) content and graphics, links that go nowhere, and a generally ...
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Responsive MT: The Next Advance in Machine Translation

Start date
14 Sep, 2021 11:00 AM
End date
14 Sep, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...
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Augmented Translation and the Future of Human Translators

Start date
12 Jul, 2021 9:00 AM
End date
12 Jul, 2021 10:00 AM
(UTC-05:00) Eastern Time (US & Canada)
The rise of ever-improving neural machine translation and the improvement of other translation technologies is dramatically changing the working environment of professional linguists. Increasingly, translators and interpreters are required to use machine translation and other technologies, but many linguists find themselves pushed to the end of the line in terms of their ability to effect meaningful change or control. By contrast, an emerging approach known as “Augmented Translation” is puttin...
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The Challenge of Forecasting the Size of a Black-Swan Market

Start date
10 Dec, 2020 11:00 AM
End date
10 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...
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The International Challenges of Conversational AI

Start date
19 Nov, 2020 11:00 AM
End date
19 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are you looking to implement AI into your CX process? Or have you started implementation only to realize the challenges? Despite the very real promise of cognitive and conversational agents to improve the customer experience and promote engagement between brands and their customers, the reality is that these advantages today are available to a relatively small percentage of the world’s population. Even large, tech-savvy enterprises struggle to find the data needed to develop AI-driven services ...
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What Can LSPs Learn from the Chinese Experience with COVID-19?

Start date
04 Aug, 2020 11:00 AM
End date
04 Aug, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Countries and states are in a state of flux right now. Some are in the process of easing COVID-19-related restrictions while others are in the process of reintroducing them. Continued disruption to economic activity and planning has created challenging conditions for LSPs, particularly for interpreting-centric companies. As of July 2020, Chinese LSPs have had the most experience with both the pandemic and its aftermath. In this webinar, CSA Research will discuss what worked for language companie...
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Help, My Budget’s Being Cut

Start date
25 Jun, 2020 11:00 AM
End date
25 Jun, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In the face of the global COVID-19 pandemic, many enterprises are cutting budgets across the board, threatening the hard-won gains of their localization teams and risking compounding a downturn by cutting off international clients. In this webinar, CSA Research analysts Alison Toon, Arle Lommel, and Rebecca Ray will discuss strategies to defend localization budgets, push back against ill-conceived plans to slash language support, and promote an expanded role of localization during these challeng...
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