Webinars

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Archive by tag: BuyerReturn

Responsive MT: The Next Advance in Machine Translation

Start date
14 Sep, 2021 11:00 AM
End date
14 Sep, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...
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Augmented Translation and the Future of Human Translators

Start date
12 Jul, 2021 9:00 AM
End date
12 Jul, 2021 10:00 AM
(UTC-05:00) Eastern Time (US & Canada)
The rise of ever-improving neural machine translation and the improvement of other translation technologies is dramatically changing the working environment of professional linguists. Increasingly, translators and interpreters are required to use machine translation and other technologies, but many linguists find themselves pushed to the end of the line in terms of their ability to effect meaningful change or control. By contrast, an emerging approach known as “Augmented Translation” is puttin...
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Dashboards: what are you driving?

Start date
10 Jun, 2021 7:15 AM
End date
10 Jun, 2021 8:15 AM
(UTC-05:00) Eastern Time (US & Canada)
How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!
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Continuous Localization at Warp Speed

Start date
29 Apr, 2021 11:00 AM
End date
29 Apr, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Our big theme for a 2013 report on Agile was that it had broken localization processes. Well, it’s déjà vu in 2021 because localization for cloud products, AI, and content types such as multimedia and AR/VR have now broken the Agile localization process. Time to regroup and make recommendations for how to proceed. Come hear the latest research on continuous localization at warp speed (based on 53 in-depth interviews!) with Rebecca Ray, Director and Senior Analyst at CSA Research.
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Sneak Preview from CSA Research

Start date
26 Jan, 2021 11:00 AM
End date
26 Jan, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make sure that you have the right data to support your proposals, business cases, and budgets. Join us for a 20-minute webinar for a sneak preview of our research initiatives here at CSA Research, as well as a quick recap of some 2020...
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The Challenge of Forecasting the Size of a Black-Swan Market

Start date
10 Dec, 2020 11:00 AM
End date
10 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...
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The International Challenges of Conversational AI

Start date
19 Nov, 2020 11:00 AM
End date
19 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Are you looking to implement AI into your CX process? Or have you started implementation only to realize the challenges? Despite the very real promise of cognitive and conversational agents to improve the customer experience and promote engagement between brands and their customers, the reality is that these advantages today are available to a relatively small percentage of the world’s population. Even large, tech-savvy enterprises struggle to find the data needed to develop AI-driven services ...
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Can't Read, Won't Buy - The B2B Edition

Start date
18 Nov, 2020 11:00 AM
End date
18 Nov, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...
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Automate Less, Minimize More

Start date
29 Oct, 2020 11:00 AM
End date
29 Oct, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...
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Ask the Analyst: Pivoting to Multilingual Virtual Events

Start date
14 Oct, 2020 11:00 AM
End date
14 Oct, 2020 1:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...
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