Market research firm Common Sense Advisory (CSA Research) announces the addition of Alison Toon to its team as a senior analyst. Ms. Toon has over 25 years of experience in the translation and localization industry with an emphasis in management of translation and localization tools, processes, architecture and operation for content management, and ebusiness services across enterprises. 

Her first report for CSA Research, “How to Engage Global Procurement as Your Ally,” focuses on how language services providers (LSPs) can develop a strong and profitable relationship with global procurement staff, while strengthening support for all business buyers within enterprises.

Prior to joining CSA Research, she led Hewlett-Packard's (HP’s) globalization program, a transformational initiative across all of HP’s business units, products, and customer lifecycle. Ms. Toon developed and managed the enterprise translation management architecture team, strategy, and technology, and was responsible for the tools, operation and business processes that managed all translations for HP. 

“Alison can pinpoint exactly what a firm needs to do as it looks to expand its technology solutions or implement global business processes. Her accomplishments at HP, coupled with her extensive experience in procurement and technology solutions will help LSPs and buyers of language services make informed and actionable decisions,” comments Tahar Bouhafs, CEO of CSA Research. 

In addition to her tenure at HP, Ms. Toon has worked for language services and technology vendors including SDL and Smartling, and most recently as an independent global business consultant. She focused on managing complex content, translation, and globalization strategies by advising on operations, business processes, and technologies. 

Her experience in these research areas and key projects will help CSA Research’s clients gain key insights into the technologies, pricing, and business processes key to executive buy-in. 

For more information about CSA Research and its team of expert analysts and data-rich reports, visit www.csa-research.com.

About Common Sense Advisory 
Common Sense Advisory (CSA Research) is an independent market research company helping companies profitably grow their international businesses and gain access to new markets. It specializes in best practices for translation, localization, interpreting, globalization, and internationalization. www.csa-research.com.