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CSA Research 2023 Leadership Council Summits. Paris, France

Start date
13 Jun, 2023 8:00 AM
End date
16 Jun, 2023 5:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Business Models in a Time of Rapid Technological Change.
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Moving from Legacy TMS: Insights from Global Enterprises

Start date
28 Mar, 2023 4:00 PM
End date
28 Mar, 2023 5:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The webinar, hosted by senior analyst Alison Toon, will feature a live conversation with three global enterprises: HP Inc, Intel Corporation, and Motorola Solutions. These companies are at different stages in their migration journey and will share their experiences, insights, challenges, and what they hope to achieve with their new tools and processes.
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Dashboards

Start date
12 May, 2022 11:00 AM
End date
12 May, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
While translation reuses analytics and process KPIs are already part of the localization team’s core deliverables, many miss out on creating business-oriented guidance that can help functions in other areas of the company interpret the degree to which local markets contribute to revenue and growth. As AI and machine learning with other forms of automation advance rapidly, dashboards and their underlying data will continue to evolve. In time, much of the information that dashboards passively rep...
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Trends Driving Global Expansion Initiatives

Start date
19 Apr, 2022 11:00 AM
End date
19 Apr, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In this presentation, Dr. DePalma rethinks the business value of localization in user, customer, and employee experiences. As localization becomes an essential enabler of global content and communication, it must become part of the enterprise business infrastructure. DePalma analyzes this “enterprise-ification” in terms of the people, process, and technologies that will evolve into this business-critical role.
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Inclusive language

Start date
05 Apr, 2022 11:00 AM
End date
05 Apr, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The move to more inclusive language to deliver content that does not exclude people on the grounds of gender, race, class, sexuality, disability, or any other criteria, is changing how companies and organizations communicate. Many large businesses have already defined their diversity and inclusion (D&I) strategy, but what does that mean when it comes to global business, or for local multicultural communities? Does it even translate? The movement began in the United States, but as a global – and...
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Minding the Gaps: Improving Your Global Customer Experience

Start date
02 Dec, 2021 11:00 AM
End date
02 Dec, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Enterprises aspire to a global customer experience, but often the individuals who are responsible for preparing the content to support this goal have little ability to assess its effectiveness when it is deployed. In many cases, localization groups think they are doing well because they manage the process and get good results from their vendors, yet their customers discover a far different reality, with mixed language (or unlocalized) content and graphics, links that go nowhere, and a generally ...
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Responsive MT: The Next Advance in Machine Translation

Start date
14 Sep, 2021 11:00 AM
End date
14 Sep, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...
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You’re Too Expensive

Start date
16 Jun, 2021 11:00 AM
End date
16 Jun, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.
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Dashboards: what are you driving?

Start date
10 Jun, 2021 7:15 AM
End date
10 Jun, 2021 8:15 AM
(UTC-05:00) Eastern Time (US & Canada)
How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!
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Ensuring You Reach Your 2021 Revenue Goals

Start date
24 Feb, 2021 11:00 AM
End date
24 Feb, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...
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