Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...

When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.

How do you use localization data to help steer and guide your enterprise in the best direction? Do you use it to predict outcomes or prescribe actions, or are you still trying to impress your executives with how much translation reuse you have achieved? CSA Research will share best practices as the outcome of a recent study of how enterprises at all levels of localization maturity use their data as business intelligence. Come and learn how to use dashboards for globalization success!

The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...

You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make sure that you have the right data to support your proposals, business cases, and budgets. Join us for a 20-minute webinar for a sneak preview of our research initiatives here at CSA Research, as well as a quick recap of some 2020...

Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...

You know that our “Can’t Read, Won’t Buy – B2C” research shows that consumers around the world prefer interacting and consuming information in their own language, even if they don’t always get what they want. But are business buyers any different? We surveyed 946 business users in 24 locales to get the answer. In this CSA Research webinar join Dr. Donald A. DePalma as he presents the results of our B2B research on buying and using products, and what obstacles business users encounter wh...

Software testing only finds what’s wrong after the fact within the constraints of original design. More staff performing more automated tests will not uncover that the original product or service concept doesn’t apply in a particular market or that the home market experience is missing or broken. Whether automated or manual, companies should strive to make testing as intelligent as possible by exploring how to solve problems before they start. Join CSA Research for a discussion of current chal...

Most LSPs used to generate a large portion of their leads through conferences and networking events, leaving many ill-equipped to capture the attention of prospects and convince them to buy through online mediums only. Virtual selling requires a shift in strategy, skills, and processes. Digital marketing and virtual sales will not disappear once traveling restrictions and social distancing are no longer dictating what we can or can’t do. Language service providers can’t afford to delay updati...

Enterprises that were used to holding in-person events for customers, employees, partners, or investors have been taken by surprise by the social distancing rules and reluctance to travel due to COVID-19. They must figure out – and fast – how to deliver rich participant experiences in a virtual format. And that is a tall order. Virtual events will continue to be the new normal even when face-to-face is an option, so organizations can't afford not to change—and change now. In this upc...