Business Models in a Time of Rapid Technological Change.

The webinar, hosted by senior analyst Alison Toon, will feature a live conversation with three global enterprises: HP Inc, Intel Corporation, and Motorola Solutions. These companies are at different stages in their migration journey and will share their experiences, insights, challenges, and what they hope to achieve with their new tools and processes.

While translation reuses analytics and process KPIs are already part of the localization team’s core deliverables, many miss out on creating business-oriented guidance that can help functions in other areas of the company interpret the degree to which local markets contribute to revenue and growth. As AI and machine learning with other forms of automation advance rapidly, dashboards and their underlying data will continue to evolve. In time, much of the information that dashboards passively rep...

In this presentation, Dr. DePalma rethinks the business value of localization in user, customer, and employee experiences. As localization becomes an essential enabler of global content and communication, it must become part of the enterprise business infrastructure. DePalma analyzes this “enterprise-ification” in terms of the people, process, and technologies that will evolve into this business-critical role.

The move to more inclusive language to deliver content that does not exclude people on the grounds of gender, race, class, sexuality, disability, or any other criteria, is changing how companies and organizations communicate. Many large businesses have already defined their diversity and inclusion (D&I) strategy, but what does that mean when it comes to global business, or for local multicultural communities? Does it even translate? The movement began in the United States, but as a global – and...

Enterprises aspire to a global customer experience, but often the individuals who are responsible for preparing the content to support this goal have little ability to assess its effectiveness when it is deployed. In many cases, localization groups think they are doing well because they manage the process and get good results from their vendors, yet their customers discover a far different reality, with mixed language (or unlocalized) content and graphics, links that go nowhere, and a generally ...