Dr. DePalma reviews the state of the language market during the pandemic, presents data from both the demand and supply side of the market, and discusses significant company-level and macroeconomic changes. He will not predict the future but instead lay out best practices for how to deal with whatever the future throws at us.

Growth is an imperative for language service providers. Yet 40% of LSPs struggle to profitably grow their business. Sustainable and profitable growth is the result of a well-thought-out growth strategy. In this session, CSA Research will present data on various approaches that LSPs choose to grow their business, such as further penetrating their existing markets, adding services or products, expanding into other geographies, and M&A. These insights will help executives weigh their options and ch...

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...

Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...

A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...

People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...

When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...

Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...

The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...