It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a second running of this 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.

As enterprises develop language strategies, one of their top questions is how much individual languages are worth to them. CSA Research has recently developed a proprietary economic model for determining the answer to this question. In this webinar, Arle Lommel will explain how the model works and what it can tell organizations about their language portfolio and market potential. The model allows language strategists to make concrete predictions about revenue based on the demographics of their c...

Growth is an imperative for language service providers. Yet 40% of LSPs struggle to profitably grow their business. Sustainable and profitable growth is the result of a well-thought-out growth strategy. In this session, CSA Research will present data on various approaches that LSPs choose to grow their business, such as further penetrating their existing markets, adding services or products, expanding into other geographies, and M&A. These insights will help executives weigh their options and ch...

It’s that time of year again – executives and colleagues are bombarding you with requests for data and information to back up their budgets and business plans for global growth in 2020. Join us for a 20-minute webinar to learn five ways that your digital marketing, product development, customer support, and engineering can benefit from our research-based advisory and consulting services.

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help LSPs free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problems crop up and ...

Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what customers wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...

Will language follow the lead of industries like marketing and music that changed their pricing models to survive and continue delivering what the buyer wants? Or will it fall victim to completely different approaches inspired by Uber and other gig-economy entrants? Through a set of interviews, a survey of LSPs, buyers of language services, and an analysis of other industries that have been through major shifts in technology, pricing, and customer expectations, CSA Research will share the data g...

Interoperability is about more than the ability for different technologies to work together. It affects all levels of the organization – individuals, teams, technology – as well as interfaces with external partners, and all combinations of the above. Understanding how pervasive interoperability concerns are and how they affect operations can help localization teams free up time, resources, and energy for more productive activities. This webinar outlines the areas where interoperability problem...

A follow-up to “Factors in Language Selection,” this webinar provides insights from CSA Research’s analysis of 2.4 million webpages on 1,348 global brand websites about how enterprises structure their localization efforts. Most brands translate only a small portion of their online content into any given language. This presentation examines how much they translate and into which languages. Attendees will learn how enterprises segment their content and decide what to translate. They will also d...

People worldwide prefer consuming information in their own language. Meeting this expectation − and sometimes the legal requirements to do so – fuels an indispensable global industry that in 2019 will generate US$49.60 billion in revenue and will continue growing due to the global digital transformation (GDX). Don DePalma presents the results of CSA Research’s 15th global market study, including an overview of the global market, including 2019 revenue and forecasts; 3) market data about langu...