Executives interviewed by CSA Research believe strongly that supporting international markets is essential for achieving major growth targets over the next few years. However, until all their teams globalize their business processes, our research shows that they – and their functional managers – will find it difficult to “be global” by serving local audiences in a consistent, streamlined and cost-efficient manner. Delivering a winning customer experience across markets involves so much more ...

When enterprises decide what languages to add to their international portfolios, they face competing demands and pressures. Some opt for regional language strategies, while others aim for large economic opportunities across the world. They face competitive pressures from other players in their industry segment. Business-to-business and business-to-consumer companies have different requirements. Some markets require greater depth than others. All these factors complicate decisions and often leave...

Artificial intelligence has become the new buzzword in the language services industry, with numerous technology vendors and LSPs proclaiming that their AI efforts will revolutionize the field. It affects organizations on different fronts: the language side with neural machine translation, the production side with expert systems that handle project functions, and the business side through advanced automation in sales and marketing tools. Providers are scrambling to keep up with the fast pace of d...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. This ...

The nature of enterprise content is changing dramatically. In this presentation, CSA Research Senior Analyst Dr. Arle Lommel will examine how four shifts in content production and consumption will affect translation and localization: 1)Semantically enriched content, 2) Machine-generated content, 3) Conversational content, and 4) Speech-enabled and headless devices. This presentation will discuss how these trends are affecting both content creation and localization processes. It will also address...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

All localization directors and strategic planners need the best data they can get their hands on to convince their managers and executives of the value of investing in the right languages at the right time for the right audiences – whether at home or in markets around the world. Join us: 1) to be introduced to six essential data categories that you can use to convince executives to boost language investment; and 2) for advice on how to prepare to present an effective investment proposal. Thi...

Achieving success with digital transformation initiatives – especially with audiences outside of an organization’s home market – is difficult. As if the multiple moving parts, stakeholders, and tight deadlines involved weren’t enough, many companies face real threats to their existence if they don’t get it right – and fast. As a result, local audience input is often pushed down in priority. But, it doesn’t have to be. Based on C-level executive interviews and a survey of content marketing...

This presentation examines the four deployment models for MT – ranging from free, online services to dedicated, on-premise installations and what business cases they are useful for. It then discusses how to select a vendor to meet your requirements by focusing a process to short-list providers and then select the best ones based on their capabilities. It then describes how to train the engines you have selected and make sure that you are building them for your use cases. This 45-minute discussi...

In this webinar, CSA Research Senior Analyst Arle Lommel will walk attendees through the fundamentals of how machine translation (MT) works and how language service providers can use it to boost productivity and create new offerings for their clients. It defines four types of MT and explains how they work, before addressing some common misconceptions about the technology. It then discusses four ways that LSPs can implement MT in their production strategy and the pros and cons of each one. Thi...