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Archive by tag: LSPsReturn

The Reverse Swiss Cheese Model: How Incomplete Localization Affects Revenue

Start date
21 Jun, 2022 11:00 AM
End date
21 Jun, 2022 11:00 AM
(UTC-05:00) Eastern Time (US & Canada)
Join CSA Research senior analyst Dr. Arle Lommel for a discussion of the “Reverse Swiss Cheese Model” – a way of thinking about the barriers and opportunities you create for international visitors to your website and business – and how it affects your business success. This approach lies behind the Global Customer Experience Calculator, a free tool that calculates the likelihood that individual customers in our “Can’t Read, Won’t Buy - B2C” panels will make it through the various stages ...
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Translation Quality Grades 

Start date
18 May, 2022 11:00 AM
End date
18 May, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Mismatches in expectation between buyers and sellers of language services are a frequent source of quality problems and dissatisfaction. Many industries address such challenges through the establishment of “grades,” standardized descriptions of the qualities and features a good or service must exhibit to meet requirements for particular use cases. For example, tools may come in “consumer” and “professional” grades that have very different feature sets, and agricultural products may be assi...
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Trends Driving Global Expansion Initiatives

Start date
19 Apr, 2022 11:00 AM
End date
19 Apr, 2022 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
In this presentation, Dr. DePalma rethinks the business value of localization in user, customer, and employee experiences. As localization becomes an essential enabler of global content and communication, it must become part of the enterprise business infrastructure. DePalma analyzes this “enterprise-ification” in terms of the people, process, and technologies that will evolve into this business-critical role.
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Responsive MT: The Next Advance in Machine Translation

Start date
14 Sep, 2021 11:00 AM
End date
14 Sep, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Since CSA Research first identified the advent of Human-Enriched MT in 2011 and Augmented Translation in 2016, machine translation (MT) has seen every accelerating adoption in the language industry. In this presentation, Dr. Arle Lommel discusses Responsive Machine Translation, the next advance in functionality that will enable MT to adapt responsively to an every-increasing array of environments with far greater quality and applicability than it has today. This advance will require substantial ...
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Augmented Translation and the Future of Human Translators

Start date
12 Jul, 2021 9:00 AM
End date
12 Jul, 2021 10:00 AM
(UTC-05:00) Eastern Time (US & Canada)
The rise of ever-improving neural machine translation and the improvement of other translation technologies is dramatically changing the working environment of professional linguists. Increasingly, translators and interpreters are required to use machine translation and other technologies, but many linguists find themselves pushed to the end of the line in terms of their ability to effect meaningful change or control. By contrast, an emerging approach known as “Augmented Translation” is puttin...
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You’re Too Expensive

Start date
16 Jun, 2021 11:00 AM
End date
16 Jun, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
When a prospect tells your salespeople that they can’t work with you because you are too expensive, what do they do? Do they just give up and move on to the next lead? Does their attempt at showing value fall flat? Invite your sales team to participate in this session where we’ll present concrete examples of how to rebound from the dreaded pricing objection once prospects bring them up. We’ll also address how to prevent such objections in the first place.
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Ensuring You Reach Your 2021 Revenue Goals

Start date
24 Feb, 2021 11:00 AM
End date
24 Feb, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
The COVID-19 pandemic has challenged many LSPs’ ability to grow. In a January 2021 survey, we found that 44% of LSPs ranked in our lists experienced a setback in 2020. Yet, they are overall optimistic about 2021 as they are planning for an average increase of 18%. The big question is how they are going to achieve that. To assist LSPs with the shift to digital-first and enable more providers to resume successful growth, CSA Research developed an add-on series to its popular Sales Cookbook. We de...
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The Language Sector in Eight Charts

Start date
17 Feb, 2021 11:00 AM
End date
17 Feb, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
To understand the pandemic's effect on the language industry, CSA Research began a series of quarterly surveys to CEOs of several LSPs in March 2020. We expanded regular primary research to LSPs in China, freelancers, language-technology vendors, and enterprises. Book your seat now and join us for a 30-minute interactive session, where we present data points to close out 2020 and identify what to expect in 2021.
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Sneak Preview from CSA Research

Start date
26 Jan, 2021 11:00 AM
End date
26 Jan, 2021 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make sure that you have the right data to support your proposals, business cases, and budgets. Join us for a 20-minute webinar for a sneak preview of our research initiatives here at CSA Research, as well as a quick recap of some 2020...
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The Challenge of Forecasting the Size of a Black-Swan Market

Start date
10 Dec, 2020 11:00 AM
End date
10 Dec, 2020 12:00 PM
(UTC-05:00) Eastern Time (US & Canada)
Uncertainty tied to the pandemic produced a roller-coaster of economic changes that undermined even the most reliable statistical forecasting models. For the first time since 2005, CSA Research did not release our 2020 Global Market Sizing numbers when we released the ranking of the largest LSPs in the world. We knew that it would be irresponsible to forecast market trends in the waves of severe uncertainty. Prior to sizing the 2020 market and forecast, we understood that we needed reliable da...
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