Our Analysts' Insights

CSA Research just launched the survey for our twelfth annual review of the language services and technology market. Click here to take the survey – or paste https://goo.gl/UkPcFw into your browser.

For the last few years, marketers, economists, and sociologists around the world have obsessed about people born between 1980 and 2000. Because this group constitutes the next generation of spenders, influencers, and leaders, companies in nearly every industry wonder how to attract these Millennials to their brands. Their previous business plans were meant to appeal to those born in the mid-20th century and their Generation X offspring, so they're preparing for future demand.