Our Analysts' Insights
X

Our Analysts' Insights

Blogs & Events / Blog
Archive by author: Donald A. DePalmaReturn

Chief Research Officer

Focuses on market trends, business models, and business strategy

The Alphabet Soup of Language and Climate Change: ICT, MT, AI, H20, CO2, etc.

In the streaming adaptation of Isaac Asimov’s Foundation sci-fi novels, Synnax became a water planet due to overmining of its volcanic vents. In Waterworld, the melting of the polar ice caps submerged most of planet Earth. In both cases, as sea levels rose, dry land came to be in ever shorter supply – as were food, potable water, biodiversity, and economic activity other than subsistence fishing and piracy. People migrated in search of life essentials or safer havens. Language, culture, and li...
Read More

GenAI Disruption Drives LSP Transformation

Will GenAI enable LSPS to become strategic global content service providers (GCSPs)? We first described the evolution of GCSPs in “The Language Services Market: 2017” report and introduced it to our CEO Leadership Council members at the Boston Summit in 2018. In this blog we discuss the journey that some of our clients have been taking toward this new role despite the obstacle of procurement departments commoditizing their value to the price per word. One critical question remains – will tech...
Read More

The Rise of Dialectal MT-ism

National variants of multinational languages such as English, French, and Spanish underscore the challenges to a government or business of providing readable content to any citizen or customer, prospect, or employee. They face what sociolinguists call varieties – that is, dialects, registers, styles, lexicons, and gender conventions – in both written and spoken language. Furthermore, usage and comprehension issues extend deep into any interaction, further affected by payment systems, regulatio...
Read More

The Coming Content Cataclysm

Multimedia, transcribed audio, and AI-generated content in all the world’s digital languages join more traditional content types in filling up data centers. Together they create challenges and opportunities across organizations, raise the alarm for more oversight of content, and further the case for aligning enterprise content strategies, investment, and operations.
Read More

How Important Will Language Be in Web3 and the Metaverse? Same As It Ever Was.

Done right, website localization involves extending brand voice and all its attributes to leverage common content and shared assets such as style guides, glossaries, formal terminology management, and, of course, smart software to automate processes that keep global sites correct, current, and consistent. But what about extending that to a local experience across multiple written, spoken, and visual channels as required by each country and level – informational, localized, or hyperlocal?
Read More

A Year of Recovery in the Language Industry – and Just About Everywhere Else

2020 disrupted nearly every human activity on the planet. The pandemic, lockdowns, and economic consequences blocked the expected growth in language services that we forecast for that year (“The Language Services Market (2021)”). In stark contrast, 2021 was a year of recovery for most of the language services and technology companies that responded to the survey for the 18th CSA Research Global Market Study. They got back on track from the pandemic body slam, optimized and rethought their busi...
Read More

Mastering Globalization in the De-Globalization Era

For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those concerns of policymakers but contends that activities to address the growing complexity of a de-globalizing planet raises the bar for any organization operating in multiple countries – and that this reality will create new opportunities for anyone who can ma...
Read More

Do B2B Buyers Value Localized Experiences?

“Would you pay more for a localized product?” That’s been a core question in CSA Research’s long-running “Can’t Read, Won’t Buy” (CRWB) series of survey-driven reports. Since our first analysis in 2006 we’ve seen a strong preference for local language and localization, even if it costs the buyer more. That partiality for a user experience persisted in our 2020 survey for B2B buyers of technology products but was less of a factor for our B2C respondents whom we quizzed on more than 20 pu...
Read More

Flurry of Language Industry Investments and Mergers & Acquisitions Wrap Up 2021

Four noteworthy announcements over the last two weeks provide several object lessons in how the language services and technology industry works and is evolving: Smartling and Lokalise both received substantial infusions of venture capital (VC), while Summa Linguae Technologies and Unbabel each revealed an acquisition (M&A). Although each announcement was individually interesting, in aggregate they are instructive. In this post we focus on global content management and full-service LSPs, tying th...
Read More

Leverage Your Localization Budget as a Strategic Tool

Delivering an integrated customer experience wherever an organization operates means more than translating your website, setting up a few servers outside your borders, and offering extended hours for customer care. It involves reviewing an array of business requirements that begin with the age-old IT mandates of reliability, availability, scalability, and security – or RAS2 for short. Enter localization teams, LSPs, and translation management vendors. Their experience pulling and pushing conten...
Read More
Page 1 of 6 FirstPrevious [1]

Subscribe

Name

Categories

Follow Us on Twitter