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Blog
Archive by tag:
Buyer strategic planning
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Localization Reinvention
Back in the day when I first began working in localization, we didn’t have a translation management system (TMS) – they didn’t exist – and our LSP was refusing to use translation memory because it created “too much overhead” for the first venture into producing a customer care website in more than one language. Knowing that the advent of the internet was likely to produce masses of new content in – hopefully – all the languages in which the company operated, we took a huge risk. We found...
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May 09, 2024
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Alison Toon
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Artificial intelligence
,
Buyer strategic planning
,
TMS
,
Translation technology
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Don’t Lose Big Money by Saving Pennies on Localization
It’s the end of 2023 and, rather than contemplating a bright and happy new year, many enterprise localization groups are looking at another year of austerity measures. Through most of 2023 they told us they were either holding steady on spending or cutting it. Here’s the rub though: By saving a bit on language services now, they may block substantive contributions to revenue in order to save comparatively small expenses. In this blog we review why this penny-wise approach could be pound foolis...
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December 19, 2023
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Arle Lommel
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Buyer strategic planning
,
Market entry
,
ROI
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For LSPs
,
For Buyers
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Share
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The Coming Content Cataclysm
Multimedia, transcribed audio, and AI-generated content in all the world’s digital languages join more traditional content types in filling up data centers. Together they create challenges and opportunities across organizations, raise the alarm for more oversight of content, and further the case for aligning enterprise content strategies, investment, and operations.
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January 03, 2023
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Donald A. DePalma
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Artificial intelligence
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Business climate
,
Buyer strategic planning
,
Content technology
,
Digital transformation
,
Global content
,
Machine translation
,
Translation market size
,
Translation technology
,
Corporate social responsibility
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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Let Data Save Your Budget
It’s planning time once again, but this task is especially fraught this year as companies are facing another year of turmoil just as large-scale pandemic woes seemed to end. But now, looking at hyperinflation levels not seen in the US and western Europe since the 1970s, companies are naturally cautious. Localization groups – usually treated as a necessary evil in the best of times – may find themselves the target of bean counters eager to save money. So what are you to do when executives and ...
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October 11, 2022
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Arle Lommel
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Business climate
,
Buyer budgeting
,
Buyer language selection
,
Buyer strategic planning
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For Buyers
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Share
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11 Guidelines for Budgetmeisters for Planning Season – and Beyond
With no standard budgeting model for language teams, budget managers and directors continue to consult CSA Research on how to win more funding and, conversely, how to avoid budget cuts. Many continue to scramble to stretch flat budgets to cover an expanding number of markets, products, and publishing platforms each year. Here are 11 guidelines for budgetmeisters this planning season – and throughout the year.
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September 27, 2022
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Rebecca Ray
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Buyer budgeting
,
Buyer strategic planning
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For Buyers
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Share
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Mastering Globalization in the De-Globalization Era
For the last few months pundits across the political spectrum have written op-ed columns and long articles questioning whether geopolitical events such as war and polarized politics signal the end of globalization. This post considers those concerns of policymakers but contends that activities to address the growing complexity of a de-globalizing planet raises the bar for any organization operating in multiple countries – and that this reality will create new opportunities for anyone who can ma...
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May 18, 2022
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Donald A. DePalma
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Buyer strategic planning
,
Country/region data
,
Global content
,
Website localization
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
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Swiss Cheese and Customer Experience
In the late 19th century my great-grandfather, Otto, smuggled the culture for Gruyère cheese from Switzerland to the United States. Thinking about him reminds me of the “Swiss Cheese Model,” an approach to accident prevention that focuses on putting up multiple barriers that should collectively prevent major mishaps even if one or more of them has a hole in it. A similar “Reverse Swiss Cheese Model” applies to international customer experience. To see how, imagine an English-centric company ...
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May 04, 2022
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Arle Lommel
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Buyer strategic planning
,
Customer experience
,
International marketing
,
Localization maturity
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
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Airbnb: A Lesson in How to Implement Language at the Platform Level
Are you ready to implement language as a feature at the platform level? Do you know how to gain executive approval for the business case to achieve that? Do you even know what I’m talking about?! Read on to find out how Airbnb did it and the questions to ask your team to find out if you’re ready to embark on the same journey.
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December 01, 2021
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Rebecca Ray
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Artificial intelligence
,
Buyer strategic planning
,
Global content
,
Machine translation
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For Buyers
|
Share
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Dashboards: What Are You Driving?
A dashboard – in a vehicle – is familiar to every one of us. So familiar that we don’t even think about it. You never just sit and stare at it. You don’t spend hours reading it and figuring out what all the numbers mean. Instead, you see and understand it, and your body and brain adjust and take action based on what the display shows – from speeding up or slowing down to pulling into the next service station for fuel or to add air to your tires.
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July 14, 2021
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Alison Toon
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Business process globalization
,
Buyer strategic planning
,
Localization maturity
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For Buyers
,
For Technology Vendors
|
Share
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Implications of the Spotify Model for Localization Teams
Our current research into continuous localization has revealed more companies adopting the “Spotify Model” to organize their development teams – and in some cases all business functions. Since Spotify has been in the news quite a bit over the last few weeks, we thought localization teams should be on the lookout for the model to be coming their way.
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March 17, 2021
|
Rebecca Ray
|
Buyer strategic planning
,
Localization maturity
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
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