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Blog
Archive by tag:
ROI
Return
Don’t Lose Big Money by Saving Pennies on Localization
It’s the end of 2023 and, rather than contemplating a bright and happy new year, many enterprise localization groups are looking at another year of austerity measures. Through most of 2023 they told us they were either holding steady on spending or cutting it. Here’s the rub though: By saving a bit on language services now, they may block substantive contributions to revenue in order to save comparatively small expenses. In this blog we review why this penny-wise approach could be pound foolis...
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December 19, 2023
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Arle Lommel
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Buyer strategic planning
,
Market entry
,
ROI
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For LSPs
,
For Buyers
|
Share
|
Five Ways to Save Money on Video Localization
Many firms continue to ramp up for webinars, virtual presentations, and multilingual online events. If you’re on a mission to scale from two to five or even more languages for video content, managing your budget will be critical for success. Here are five actions you can take to gain potential cost savings.
Read More
August 26, 2020
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Rebecca Ray
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Buyer budgeting
,
ROI
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For Buyers
|
Share
|
Data to Predict Language ROI
Far too many companies rely on anecdotal data; rough measures based on GDP, and the number of people who speak languages, or even less precise guides such as executive gut feel or a knee-jerk reaction to loud or political feedback. These methods risk making ineffective decisions for language strategy, instead of using the linguistic portfolio to grow business, increase revenue, and make advances over the competition. Shifting to data for language ROI helps set up realistic expectations and goals...
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February 12, 2020
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Alison Toon
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Buyer language selection
,
Buyer strategic planning
,
ROI
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For Buyers
|
Share
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Three Reasons Your China Strategy May Need a Tune-Up
When was the last time your strategic planners or management team reviewed what you’re doing in China − and why? If it hasn’t been within the last 12 months, here are three reasons why it’s time for an assessment, along with recommended actions to take.
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October 16, 2019
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Rebecca Ray
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Business climate
,
Buyer strategic planning
,
International marketing
,
ROI
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For Buyers
|
Share
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Essential Data to Support the Strategic Planning and Budgeting Season
Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for language investment.
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October 24, 2018
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Rebecca Ray
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Buyer budgeting
,
ROI
,
Buyer strategic planning
,
Buyer language selection
|
For Buyers
|
Share
|
What Your Organization Can Learn from Apple's Trillion Dollar Market Valuation
Apple recently made headlines as it became the first U.S. firm to achieve a market value of a trillion dollars. Why didn’t companies such as Microsoft – once Apple’s fiercest competitor – beat it to the punch? Apple’s resounding success is in part due to its long-standing commitment to excellent internationalization that has allowed it to meet local market expectations since the early 1980’s.
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August 15, 2018
|
Rebecca Ray
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ROI
,
Buyer benchmarking
,
Market entry
,
Business process globalization
|
For Buyers
|
Share
|
Six Steps to Win Buy-In for Your Localization Budget
Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your next investment proposal will be accepted.
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July 11, 2018
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Rebecca Ray
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Buyer budgeting
,
ROI
,
Buyer strategic planning
,
Business process globalization
|
For Buyers
|
Share
|
Is it Time to Drop a Language or Justify with ROI?
In any given year, web and mobile sites add and drop language support in response to a wide variety of macro-economic and business factors. In a detailed analysis of 2,648 global brand websites, CSA Research found that 26% added one or more languages in 2017. However, not all enterprises increased multilingual support. In fact, one in 10 removed at least one language. About 1% removed more than 10 from their roster.
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January 24, 2018
|
Rebecca Ray
|
ROI
,
Buyer language selection
,
Buyer strategic planning
|
For Buyers
|
Share
|
Hard Data to Support Global Growth
Are you making a case to add new languages, expand the number of content types, or launch a full-blown, enterprise-wide globalization strategy? CSA Research has been very busy this year analyzing and publishing hard data to enable you to position your initiatives as investment proposals to support global growth.
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October 04, 2017
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Rebecca Ray
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ROI
,
Quality
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For Buyers
|
Share
|
ROI on Global Customer Experience? Show Them the Money
What return on investment should you expect from engaging with customers in their own language? Ever since our first report in 2002 on the benefits of localizing the user experience, CSA Research has found that demonstrating the ROI for localization is a challenging exercise. Localization managers spend an inordinate amount of their time working with colleagues in other departments to make the business case for international and domestic multicultural marketing, sales, and support activities. I...
Read More
September 27, 2017
|
Donald A. DePalma
|
Customer experience
,
ROI
|
For Buyers
|
Share
|
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