Access Business Analytics
Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for language investment.
Even though our research shows that businesspeople and consumers continue to purchase non-localized products and services from non-localized websites and mobile apps, the fundamental question for enterprises is, “How long will this behavior last?” Probably only until a nimbler competitor answers the unmet preference for local language. Therefore, even if your organization isn’t quite ready to commit to Indonesian, Kannada, or Telugu prepare your executive decision-makers now with the right data to build their ROI equations into the future. If you need more data to back you up during this year’s planning phase, don’t hesitate to reach out to CSA Research.
Director of Buyers Service
Focuses on global digital transformation, enterprise globalization, localization maturity, social media, global product development, crowdsourcing, transcreation, and internationalization
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