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Blog
Archive by tag:
Buyer budgeting
Return
Let Data Save Your Budget
It’s planning time once again, but this task is especially fraught this year as companies are facing another year of turmoil just as large-scale pandemic woes seemed to end. But now, looking at hyperinflation levels not seen in the US and western Europe since the 1970s, companies are naturally cautious. Localization groups – usually treated as a necessary evil in the best of times – may find themselves the target of bean counters eager to save money. So what are you to do when executives and ...
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October 11, 2022
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Arle Lommel
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Business climate
,
Buyer budgeting
,
Buyer language selection
,
Buyer strategic planning
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For Buyers
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Share
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11 Guidelines for Budgetmeisters for Planning Season – and Beyond
With no standard budgeting model for language teams, budget managers and directors continue to consult CSA Research on how to win more funding and, conversely, how to avoid budget cuts. Many continue to scramble to stretch flat budgets to cover an expanding number of markets, products, and publishing platforms each year. Here are 11 guidelines for budgetmeisters this planning season – and throughout the year.
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September 27, 2022
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Rebecca Ray
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Buyer budgeting
,
Buyer strategic planning
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For Buyers
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Share
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Five Ways to Save Money on Video Localization
Many firms continue to ramp up for webinars, virtual presentations, and multilingual online events. If you’re on a mission to scale from two to five or even more languages for video content, managing your budget will be critical for success. Here are five actions you can take to gain potential cost savings.
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August 26, 2020
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Rebecca Ray
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Buyer budgeting
,
ROI
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For Buyers
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Share
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Budget Cuts Versus the Four Rs
With no country’s economy able to predict accurately whether it’s entering a recession or cautiously rebounding, you might expect companies to be cutting back their translation and localization budgets. However, that doesn’t match our analysis based on virtual group meetings with Leadership Councils, interviews, and the results of a survey of 63 global enterprises in 19 countries that CSA Research conducted in mid-April 2020.
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June 30, 2020
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Rebecca Ray
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Buyer budgeting
,
Buyer strategic planning
,
Crisis preparedness
,
Customer experience
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For Buyers
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Share
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Global Companies Turn to LSP Rapid Response Teams to Cope with COVID-19
Following online group meetings with Leadership Councils and CEOs representing LSPs of various sizes, CSA Research has been speaking with directors of enterprise localization groups over the last few days to hear their perspective on the impact of COVID-19. They identified two changes in their business requirements – their internal and outward-facing content is evolving to become remote-friendly, and they would like their language service partners to respond to quick-turnaround requests without...
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March 26, 2020
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CSA Research
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Business climate
,
Buyer budgeting
,
Crisis preparedness
,
Buyer strategic planning
|
For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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What is the Unit of Language?
CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
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September 25, 2019
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Alison Toon
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Buyer budgeting
,
Buyer strategic planning
,
LSP sales and marketing
,
LSP business management
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For LSPs
,
For Buyers
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Share
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TBX:2019: A New Version of the ISO Standard Raises the Bar
Localization industry veterans may recall when the OSCAR standards group in the now-defunct Localization Industry Standards Association introduced TermBase eXchange (TBX) way back in 2002, based on earlier work from 1999. Released in the early days of XML, it promised to be a major step forward for making terminological data useful. After it was adopted as an international standard (ISO 30042) in 2008, it seemed that it had reached maturity and a firm place as a star among language industry stan...
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July 17, 2019
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Arle Lommel
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Buyer budgeting
,
Intelligent content
,
Standards
,
Technology adoption
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For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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A Quarter-Pound of Translation, Please
Anywhere you go around the world, you can find traditional sweets or candy – especially in historic towns or cities where old-fashioned sweet shops are part of the heritage, or where street markets are a big part of local life. Think salt water taffy from San Francisco, halva from the souks of Jerusalem, lokum in Istanbul, chocolates in Bruges, or licorice drops in Amsterdam. You can buy them by the pound, the ounce, the kilo, or the gram. In the UK, those who grew up before decimalization stil...
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May 01, 2019
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Alison Toon
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Buyer budgeting
,
LSP sales and marketing
,
LSP vendor management
,
Procurement
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For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Essential Data to Support the Strategic Planning and Budgeting Season
Many readers of this blog are gearing up to work on strategy development and budget forecasting for next year – whether they work in the B2C, B2B, or non-profit sectors. To support you in that endeavor, below we provide three datapoints that will resonate with financial, marketing, and engineering executives as you present your ROI proposal for language investment.
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October 24, 2018
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Rebecca Ray
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Buyer budgeting
,
ROI
,
Buyer strategic planning
,
Buyer language selection
|
For Buyers
|
Share
|
Six Steps to Win Buy-In for Your Localization Budget
Need help with building effective business cases and presentations that lead to increased investment to drive global growth? CSA Research recently analyzed data from 20 global companies to determine what works and what does not when making the case in front of executives. Here are six actions you can take to improve the likelihood that your next investment proposal will be accepted.
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July 11, 2018
|
Rebecca Ray
|
Buyer budgeting
,
ROI
,
Buyer strategic planning
,
Business process globalization
|
For Buyers
|
Share
|
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