|
Login
Access Research
Access Business Analytics
How We Help
Research
Business Analytics
Councils
Advisory and Consulting
RFP Advisory Services
M&A
Partnerships
Research by Use Case
For LSPs
Train My Team
Grow the Business
Understand Buyer Needs
For Global Enterprises
Planning and Budgeting During Uncertainty
Build a Business Case
Plan International Strategy
Benchmark Business Functions
Featured Content
For LSPs
Digital Growth Series
Global Language Services Industry 2024
The Largest Language Service Providers: 2024
Promoting Your 2024 Ranking
Sizing the Language Services and Technology Market 2024
Industry Data and Resources
Thought Leadership
Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
CEOs Reflect on GenAI (July 2023)
CEOs reflect on 2023
19 CEOs Insights at fastest-growing LSPs 2022
20 CEOs Reflect on 2022 (July 2022)
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Translation Pricing Research
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for LSPs
For Global Enterprises
Translation Pricing Research
Industry Data and Resources
Thought Leadership
CEOs Reflect on 2023
19 CEOs insights at fastest growing LSPs
20 CEOs Reflect on 2022
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Global Growth
CRWB Series
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for Global Enterprises
Blogs & Events
Blog
Webinars and Events
Speaking Engagements
CSA in the Media
Media Citations
Press Releases
Interact with Us
About Us
The CSA Story
The CSA Difference
Contact Us
Leadership Team
The Research Team
X
How We Help
Research
Business Analytics
Councils
Advisory and Consulting
RFP Advisory Services
M&A
Partnerships
Research by Use Case
For LSPs
Train My Team
Grow the Business
Understand Buyer Needs
For Global Enterprises
Planning and Budgeting During Uncertainty
Build a Business Case
Plan International Strategy
Benchmark Business Functions
Featured Content
For LSPs
Digital Growth Series
Global Language Services Industry 2024
The Largest Language Service Providers: 2024
Promoting Your 2024 Ranking
Sizing the Language Services and Technology Market 2024
Industry Data and Resources
Thought Leadership
Navigating the Post-Localization Era: The Impact of AI on the Language Services Industry
CEOs reflect on the forces that will shape the future
CEOs Reflect on GenAI (July 2023)
CEOs reflect on 2023
19 CEOs Insights at fastest-growing LSPs 2022
20 CEOs Reflect on 2022 (July 2022)
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Translation Pricing Research
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for LSPs
For Global Enterprises
Translation Pricing Research
Industry Data and Resources
Thought Leadership
CEOs Reflect on 2023
19 CEOs insights at fastest growing LSPs
20 CEOs Reflect on 2022
18 CEOs Reflect on 2021- 2022
14 CEOs Reflect on 2021 (July 2021)
14 CEOs Reflect on 2021 (January 2021)
14 CEOs Reflect on 2020
Global Growth
CRWB Series
Machine Translation
Gender and Family Survey (2023)
Research for Marketers
Generative AI for Global Enterprises
Blogs & Events
Blog
Webinars and Events
Speaking Engagements
CSA in the Media
Media Citations
Press Releases
Interact with Us
About Us
The CSA Story
The CSA Difference
Contact Us
Leadership Team
The Research Team
Our Analysts' Insights
Blogs & Events
/
Blog
Archive by tag:
LSP sales and marketing
Return
Competing against Bigger LSPs
When competing with large language service providers, small and mid-sized LSPs can feel at a disadvantage when it comes to securing or safeguarding revenue. However, it does not have to be that way. It is not always about size when presenting your company as a successful match for buyers’ needs.
Read More
September 14, 2022
|
Hélène Pielmeier
|
LSP business management
,
LSP growth
,
LSP maturity
,
LSP sales and marketing
,
LSP strategic planning
|
For LSPs
|
Share
|
How to Perfect Your Cold Emailing Technique
Cold emailing is the equivalent of cold calling – the solicitation of a potential customer who had no prior interaction with a salesperson – and is simply handled by email. It means you reach out to a sales target without them having made the first move. And that’s why it amounts to shooting an arrow in the dark. Why? The prospect doesn’t know you. Your email may land in a spam filter or remain unread even if it was delivered. Cold emailing is a tough exercise. Sometimes your arrow will hit,...
Read More
April 06, 2022
|
Hélène Pielmeier
|
LSP sales and marketing
,
LSP segmentation
|
For LSPs
,
For Technology Vendors
|
Share
|
Planning a Strong Account Management Framework for 2022
In January, language service providers are often busy planning the year ahead. This year, we observed that many are putting special emphasis on improving their client care function. We’ve been busy holding online workshops with LSPs to help them refine their approach. Here’s an overview of the core concepts we typically discuss during these sessions.
Read More
January 19, 2022
|
Hélène Pielmeier
|
LSP growth
,
LSP project management
,
LSP sales and marketing
|
For Technology Vendors
,
For LSPs
|
Share
|
The 4-Step Approach to Effective Sales Targeting
Do you have low click-through rates on your marketing emails? Do prospects fail to reach out after you’ve sent them what you felt was a compelling call for action? You could attribute the lack of response to a variety of problems, but one commonly identified by our analyst team in interactions with language service providers is that many LSPs lack a targeted approach. A little planning could significantly improve the results of marketing and sales efforts.
Read More
October 13, 2021
|
Hélène Pielmeier
|
Artificial intelligence
,
LSP sales and marketing
,
LSP segmentation
|
For LSPs
|
Share
|
7 Tips to Prevent Pricing Objections
All too often, LSP salespeople don’t know how to counter the “you’re too expensive” argument, viewing it as the end of the road. But it doesn’t have to be.
Read More
July 21, 2021
|
Hélène Pielmeier
|
LSP business management
,
LSP sales and marketing
|
For LSPs
|
Share
|
Smarketing 101 for LSPs
As language service providers start to mature, they invest in hiring either marketers, salespeople, or account managers, and eventually staff all of these functions. These groups often operate in silos with minimal coordination across their activities. Yet, in an ideal world, a close collaboration ensures marketing brings in qualified leads that are interested in hearing the pitch of your sales team and then warms up these leads so that the sales messaging is more effective. When you break down ...
Read More
May 19, 2021
|
Hélène Pielmeier
|
LSP sales and marketing
,
LSP strategic planning
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Mapping a Decade of Growth in Language Services
We begin this week’s blog with a call to language services and technology providers to take the survey for our 17th annual Global Market Study – before April 15th. We trimmed the survey so it’s easier and quicker to complete. But you might ask why do we expend so much effort on this survey and ask you to pitch in to provide your company’s data? Read on to find out more about this annual project.
Read More
March 31, 2021
|
Donald A. DePalma
|
Digital transformation
,
LSP growth
,
LSP sales and marketing
,
Translation market size
|
For LSPs
,
For Buyers
,
For Technology Vendors
|
Share
|
Planning a Strong 2021
The COVID-19 pandemic has challenged many LSPs’ abilities to grow. In a January 2021 survey, we found that 44% of them experienced a setback in 2020. But that’s not to say the market overall performed that poorly. On average, despite the losses of many, we calculated a 3% growth from 2019 to 2020 for this group of providers, which has traditionally outpaced the industry as a whole. And they are overall optimistic about 2021, as their sales goal amounts to an average planned increase of 18% ove...
Read More
February 03, 2021
|
Hélène Pielmeier
|
LSP business management
,
LSP growth
,
LSP sales and marketing
|
For LSPs
|
Share
|
Resuming Business in a COVID-19 Economy: Insight from 14 CEOs
The last few months have been tough on everyone. After a couple months of indecision, many political leaders took the advice of epidemiologists and shut down all but essential businesses. With people ordered to shelter in place, LSPs around the world operated remotely with staff working from home. Our surveys over the last few months have shown the economic impact of the resulting decreased demand and uncertainty about how long they’d be shut down.
Read More
June 24, 2020
|
CSA Research
|
Crisis preparedness
,
Industry news
,
LSP sales and marketing
,
LSP strategic planning
|
For LSPs
,
For Technology Vendors
|
Share
|
What is the Unit of Language?
CSA Research is preparing to release reports for pricing strategies within the localization industry. We have analyzed current translation pricing models – the structure used for quantifying work, not the amount charged for it – and examined alternatives. We then evaluated what has happened in unrelated industries where technology advances and shifts in customer expectations led to change.
Read More
September 25, 2019
|
Alison Toon
|
Buyer budgeting
,
Buyer strategic planning
,
LSP sales and marketing
,
LSP business management
|
For LSPs
,
For Buyers
|
Share
|
Page 1 of 3
First
Previous
[1]
2
3
Next
Last
Subscribe
Name
Email*
Categories
For LSPs
(248)
For Buyers
(271)
For Technology Vendors
(199)
Follow Us on Twitter
Posts by CSA_Research