Your Sales Team Was Trained to Sell Translation. The Market Now Expects More.
LSPs are developing more sophisticated solutions, but many commercial teams still lack the confidence and language to sell their business value.
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We begin this week’s blog with a call to language services and technology providers to take the survey for our 17th annual Global Market Study – before April 15th. We trimmed the survey so it’s easier and quicker to complete.
Why do we expend so much effort on this survey and ask you to pitch in to provide your company’s data? Our main goal is to obtain financial and other company data from a valid representative sample of companies so that we can compare it against the total population of LSPs. CSA Research relies on the data from 550 or more LSPs to produce a reliable sizing of the language services and technology market. The comprehensive annual report that we produce, with its validated and verified rankings, is trusted by buyers of services and technology, investors, national governments and multilateral organizations, the mainstream and business media, educational institutions, and, of course, LSPs and langtech vendors themselves.
CSA Research has conducted its Global Market Study powered by our comprehensive survey since 2010. It’s the progenitor of many such lists from trade publications and consultants. Let’s take a walk down Translation Memory Lane – with detours to interpreting, localization, and a host of specialized services and software that comprise the language services and technology market. Click on the
on any of the bars in this figure to read our blog for that year’s report.
The blogs linked to the figure catalog the growth, providers, events, trends, and dynamics that have driven the language services and technology market for the last decade – all informed by the survey for our Global Market Study. Here are a few major topics that we address in our annual reports – and references to some of the many reports that evolved from that research:
One last reminder: please take the survey and contribute to greater knowledge about the important industry that powers global communications, commerce, compliance, and compassion.
To thank you for taking the time to complete the survey, we will send you our insightful report on “Sizing the Language Industry in 2020 and Beyond.” This is a must-read for every LSP and langtech vendor – and any enterprise that buys language services or technology. Besides forecasts based on general economic trends during the pandemic, it also charts the impact of COVID-19 on major verticals.
Learn how Automated Quality Estimation and Automated Post-Editing redefine translation efficiency and accuracy.
Explore The Report