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Blog
Archive by tag:
LSP segmentation
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How FOMO Manifests Itself at LSPs
FOMO – the fear of missing out – relates to the anxiety people feel when they are worried about missing out on opportunities. Companies are not immune to this phenomenon. And many LSPs have a bad case of it – even if they aren’t aware of it.
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November 22, 2022
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Hélène Pielmeier
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LSP segmentation
,
LSP strategic planning
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For LSPs
,
For Technology Vendors
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Share
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How to Perfect Your Cold Emailing Technique
Cold emailing is the equivalent of cold calling – the solicitation of a potential customer who had no prior interaction with a salesperson – and is simply handled by email. It means you reach out to a sales target without them having made the first move. And that’s why it amounts to shooting an arrow in the dark. Why? The prospect doesn’t know you. Your email may land in a spam filter or remain unread even if it was delivered. Cold emailing is a tough exercise. Sometimes your arrow will hit,...
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April 06, 2022
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Hélène Pielmeier
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LSP sales and marketing
,
LSP segmentation
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For LSPs
,
For Technology Vendors
|
Share
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The 4-Step Approach to Effective Sales Targeting
Do you have low click-through rates on your marketing emails? Do prospects fail to reach out after you’ve sent them what you felt was a compelling call for action? You could attribute the lack of response to a variety of problems, but one commonly identified by our analyst team in interactions with language service providers is that many LSPs lack a targeted approach. A little planning could significantly improve the results of marketing and sales efforts.
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October 13, 2021
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Hélène Pielmeier
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Artificial intelligence
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LSP sales and marketing
,
LSP segmentation
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For LSPs
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Share
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Common Questions That LSP Sales Managers Face
Growth is an evergreen topic for language service providers (LSPs). Those that struggle to increase revenue want to figure out how to formalize their sales function, while those that already have positive sales numbers want to grow more or do it more sustainably. The fourth quarter is sales and marketing prime-time. Not only it is a critical to finish the year strong, but it’s also the perfect time to focus on the year ahead.
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September 12, 2018
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Hélène Pielmeier
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LSP sales and marketing
,
LSP growth
,
LSP segmentation
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For LSPs
,
For Technology Vendors
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Share
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LSPs: Become Memorable by Being Relevant
Language service providers often tell CSA Research that they struggle to get visibility and brand recognition. They feel that their marketing and sales efforts fall on deaf ears so meeting sales targets becomes difficult.
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September 05, 2018
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Hélène Pielmeier
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LSP sales and marketing
,
LSP segmentation
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For LSPs
,
For Technology Vendors
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Share
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Digital Transformation Hoopla: What's in It for LSPs?
It’s almost impossible to open one’s email or social media feed without skimming one or more messages entreating the reader to “follow the path to digital transformation” or to “recognize how artificial intelligence (AI) is changing digital transformation.” But how much attention should LSPs pay to what’s going on in this area? CSA Research recently launched an initiative to find out. In the meantime, here’s what our preliminary results show.
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May 30, 2018
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Rebecca Ray
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Digital transformation
,
Customer experience
,
Intelligent content
,
LSP segmentation
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For LSPs
,
For Buyers
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Share
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Strong Websites Drive Sales: Strengths and Weaknesses of 305 LSP Sites
A strong website that delivers a clear and compelling message, tailored to your specific audience can help drive sales. It must succeed in both its content and its technical structure. In June 2017, CSA Research examined 305 websites from language service providers in depth.
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November 29, 2017
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Arle Lommel
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LSP sales and marketing
,
LSP segmentation
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For LSPs
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Share
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Using Market Segmentation to Generate Sustained Growth
Are you wasting sales and marketing resources going after the wrong leads? Many language service providers (LSPs) aren’t sure which prospects to pursue, so they market to a broad spectrum of buyers, with little in common, and which cross company sizes, industries, geographies, and countless other attributes. The more LSPs struggle to grow in a predictable fashion, the more they talk about hiring additional salespeople, redesigning incentive plans, and going after any prospect – good or bad.
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November 09, 2016
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Hélène Pielmeier
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LSP growth
,
LSP segmentation
,
LSP sales and marketing
,
LSP strategic planning
|
For LSPs
,
For Technology Vendors
|
Share
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