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Growth is an evergreen topic for language service providers (LSPs). Those that struggle to increase revenue want to figure out how to formalize their sales function, while those that already have positive sales numbers want to grow more or do it more sustainably. The fourth quarter is sales and marketing prime-time. Not only it is a critical to finish the year strong, but it’s also the perfect time to focus on the year ahead. Here are answers to questions that LSP sales teams frequently ask CSA Research:
Finishing the year strong and starting 2019 off right is the result of solid planning and skilled implementation. As you develop your strategy and seek to benchmark the state of your sales organization, leverage resources in the CSA Research “Sales Cookbook,” “data visualizations,” and “data highlights” series. This blog originally appeared in September 2017 and has been updated to add newer research.
Director of LSP Service
Focuses on LSP business management, strategic planning, sales and marketing strategy and execution, project and vendor management, quality process development, and interpreting technologies
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