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Archive by tag:
Buyer benchmarking
Return
When Localization Audits Aren’t Enough
CSA Research is well-known for its Localization Maturity Model™ (LMM) and Localization Maturity Assessments, based on 15 years of longitudinal data collection and analysis from observing organizational behavior around the translation and localization functions within global organizations. The LMM has enjoyed widespread usage and validation ever since its release as evidenced by its many references and adaptations throughout the localization industry. We have enhanced the original model based on...
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February 02, 2022
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Rebecca Ray
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Business process globalization
,
Buyer benchmarking
,
Localization maturity
,
Globalization Maturity
,
M&A
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For Buyers
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Share
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Globalizing at Scale: Four Steps to Advance Faster
You’ve taken some deep collective breaths as an organization, and now you’re partway through pivoting and starting to gear up for a post-vaccine world. Along the way, international markets have moved much more firmly into the limelight. As you plan for this year, make building a globally integrated organization one of your goals. You’ve worked hard to gain customers in various markets worldwide, so now is not the time to cede market share to savvy competitors that are more adept at executing ...
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January 06, 2021
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Rebecca Ray
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Business process globalization
,
Buyer benchmarking
,
Buyer strategic planning
,
Globalization Maturity
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For Buyers
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Share
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Four Ways to Raise and Maintain Visibility for Globalization
Globalization managers and directors work hard to raise the visibility of their teams. However, this responsibility extends beyond expanding awareness of what these teams accomplish to communicating successfully the value of what they deliver for their organizations. There are many roadblocks along the way, but the good news is there are ways to avoid and bypass them.
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November 11, 2020
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Rebecca Ray
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Business process globalization
,
Buyer benchmarking
,
Buyer strategic planning
,
Globalization Maturity
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For Buyers
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Share
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How Your Firm Can Benefit from Benchmarking Globalization Maturity
Many executives and their functional managers view international business issues as “special” and outside the parameters of the processes for which they are directly responsible. They assume that translation alone takes care of everything international. On the other hand, mid-level managers reporting to those executives often understand intuitively that global success comes from delivering a relevant digital experience that involves so much more than translation. They want to do it right, but ...
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November 20, 2019
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Rebecca Ray
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Business process globalization
,
Buyer benchmarking
,
Buyer strategic planning
,
Globalization maturity
,
Globalization Maturity
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For Buyers
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Share
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Avoiding the Localization Maturity Shuffle
Do you ever get the sense that your progress toward best practices in localization takes a step forward, only to be followed by two steps back? You’re not alone in this shuffle. One problem that we see in our localization maturity assessments is that some companies abandon their hard-won best practices and return to an earlier, less evolved level of expertise and technology. Some companies even reverse direction, going from wise old localization sage to naïve infant as did Brad Pitt in the titl...
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July 24, 2019
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Donald A. DePalma
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Business process globalization
,
Buyer benchmarking
,
Localization maturity
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For Buyers
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Share
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Need a Roadmap for Business Process Globalization?
Regardless of its size, vertical, or headquarters location, your organization can benefit from implementing a framework for globalizing business processes to guide your global strategy. The clarity it provides will enable teams responsible for mainstream functions and operations to align their work in home markets with the company’s international goals.
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February 06, 2019
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Rebecca Ray
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Business process globalization
,
Buyer benchmarking
,
Buyer strategic planning
,
Globalization Maturity
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For Buyers
|
Share
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Global Digital Transformation: Latest Survey Results from CSA Research
What’s pushing even slower-moving companies to jump on the digital transformation bandwagon? There are several reasons, but one of the biggest is that their competition at the level of digital customer experience now includes competitors outside of their own industries in the form of Amazon, Facebook, their local equivalents, and similar companies. Prospects and customers perceive firms to be lagging behind if they don’t measure up in terms of one-click payment, voice-activation, chatbots, and...
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September 26, 2018
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Rebecca Ray
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Digital transformation
,
Customer experience
,
Buyer benchmarking
,
Intelligent content
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For LSPs
,
For Buyers
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Share
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What Your Organization Can Learn from Apple's Trillion Dollar Market Valuation
Apple recently made headlines as it became the first U.S. firm to achieve a market value of a trillion dollars. Why didn’t companies such as Microsoft – once Apple’s fiercest competitor – beat it to the punch? Apple’s resounding success is in part due to its long-standing commitment to excellent internationalization that has allowed it to meet local market expectations since the early 1980’s.
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August 15, 2018
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Rebecca Ray
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ROI
,
Buyer benchmarking
,
Market entry
,
Business process globalization
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For Buyers
|
Share
|
Benchmark Your Globalization Journey Using Localization Maturity Model 3.0
How many times have you heard that "localization is special" or "globalization only affects a few departments?" Probably more than you can count. Why are these attitudes still held by otherwise informed middle managers and executives? Because localization or globalization doesn't register as a business process for them.
Read More
May 10, 2017
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Rebecca Ray
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Localization maturity
,
Buyer benchmarking
,
Business process globalization
,
Globalization Maturity
|
For Buyers
|
Share
|
How to Drive Localization Momentum and Keep Global Revenue Flowing
Successful globalization requires commitment across the enterprise. Even high-performing localization teams must lobby other corporate functions to support international markets. They don't have the power to mandate fully localized e-commerce infrastructure, local data security compliance, or appropriate in-country hiring practices without buy-in from marketing, IT, and human resources. Yet, without these functions in place at the right time, your local audiences will do business with your c...
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March 01, 2017
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Rebecca Ray
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ROI
,
Buyer strategic planning
,
Localization maturity
,
Buyer benchmarking
,
Buyer budgeting
|
For LSPs
,
For Buyers
,
For Technology Vendors
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Share
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